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Brenda Bence
is an international marketing
& branding expert with experience
managing brands all across the world.
In Brenda's 25-year career,
she has held key marketing positions
for Procter & Gamble on three different
continents - in the U.S., in Europe,
and in Asia. During that time,
Brenda contributed to the growth of
many of P&G's most well-known brands:
Pantene, Vidal Sassoon Shampoo &
Styling products, Head & Shoulders,
and Pert/Wash & Go hair care products
as well as Ariel, Tide, Cheer, and Gain
Laundry Detergents.
Before starting up her own company in
2002, Brenda held the position of Vice
President International Marketing for
Bristol-Myers Squibb's Consumer Division
- Mead Johnson - where she was responsible
for the marketing function outside the
U.S. Her responsibilities covered
dozens of countries located across four
continents including Greater China,
Southeast Asia, South & Central
America, Mexico, Canada and Western
& Eastern Europe. During
this time, she oversaw the marketing
of such brands as Enfamil, Sustagen,
Alacta, and Choc-o-Milk.
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Brenda is Founder &
President of Brand
Development Associates International,
Ltd (BDA International),
a Bangkok-based firm that specializes
in helping corporate clients, marketers,
senior executives, and business managers
build successful, growth-oriented Corporate
& Personal Brands. This is
achieved by offering Strategic Branding
Training, Speaking, Coaching, and Consulting
Services.
Brenda benefits from
considerable experience in all key aspects
of branding and marketing, ranging from
defining the optimal position for a
brand or portfolio of brands... to launching
new products into a new market... to
developing consumer concepts and insights
leading to business-building advertising
development.
Brenda holds a Masters
Degree in Business Administration from
Harvard Business School, an Honorary
Doctor of Laws degree and a Bachelor
of Arts degree in English & French
from Nebraska Wesleyan University.
Brenda lives with her husband in Bangkok,
Thailand where she sits on several boards,
including the Board of Directors of
Goodyear Thailand, a publicly traded
company. Brenda is a member of
the International Federation For Professional
Speakers (IFFPS) and Asia Professional
Speakers (APS). She is also a
Certified Coach with Results™
Coaching Systems and has earned the Associate Certified Coach credential from the International Coach Federation.
An avid reader and writer, Brenda has traveled
to over 60 countries, enjoys studying foreign
languages, and is a keen Mahjong player.
Her book on Personal Branding was released in January
of 2008, entitled How YOU™ Are Like Shampoo: The
breakthrough Personal Branding System based on proven
big-brand marketing methods to help you earn more,
do more, and be more at work.
To find out more, visit www.HowYOUAreLikeShampoo.com
Click here
to find out more about Brenda's most
popular speaking & training programs.
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For
further information or to book Brenda
today, please contact Brenda@BrendaBence.com
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Tel:
+(662) 627-9327 
Fax: +(662) 711-9210
23/F, M Thai Tower
All Seasons Place
87 Wireless Road
Phatumwan Bangkok
10330 Thailand
©2008-2009 Brand Development Associates International Limited,
All Rights Reserved |
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