Expert Brander for Businesses, Products, Services…and “YOU™” - The Trademarked YOUMeet Brenda Bence, MBA, CSP and ICF-Certified Executive Coach

Renowned international branding and marketing expert will help you build loyalty and trust for your business, your products … and “YOU™” – the Trademarked You.

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Great brands – both corporate and personaldon’t become great brands by accident. It’s up to you to make them great.

No one knows more about the powerful combination of corporate branding and personal branding than Brenda Bence.

She has more than 25 years experience within Fortune 150 multinational corporations. At companies like Procter & Gamble and Bristol-Myers Squibb, she was responsible for marketing some of the world's biggest selling brands across almost 50 countries and four continents.

Applying that success to personal branding, Brenda also shows you how to achieve greater career success through defining and communicating your personal brandusing the same tried-and-true strategies of successful corporate branders.

Brenda's unique experience as a corporate branding expert, combined with her years as a coach and trainer, make her singularly qualified to show you how to build both powerhouse corporate brands and personal brands. And all the while, Brenda entertains you with her quick wit and engaging style.

Learn the secrets of the corporate brand/personal brand connection.

Did you know that the personal brand of every employee can either hurt or strengthen the brand of your company or product? Learn how to use personal branding to increase your company's market share.

Brenda holds an MBA from Harvard Business School and is the founder of Brand Development Associates (BDA) International, Ltd. With offices in both the U.S. and Asia, BDA International specializes in helping corporations, marketers, senior executives, business managers, and entrepreneurs build successful, growth-oriented corporate and personal brands.

A much sought-after speaker, trainer, and executive coach, Brenda spends the bulk of each year traveling to present keynotes, lead workshops, and coach clients at conferences, conventions, and corporations all across the globe. Learn from THE expert on corporate and personal branding!

As a Certified Speaking Professional, Brenda is a Keynote Motivational Speaker Who Inspires and Energizes Your Audiences

Her easy style, vast international experience, and engaging presentations have entertained, informed, and uplifted diverse groups all around the world. Armed with an arsenal of humorous branding stories from her varied global experiences, audiences laugh as they learn about the power of branding for both corporations and individuals alike.

Whether branding your business, your next product line, or yourself (the Trademarked You), booking Brenda for your next company meeting, conference, or convention will ensure a successful event.

Contact us today to book Brenda and discover why she is in demand by companies and event managers worldwide!

“...Your presentation was thought-provoking and inspiring, actionable and entertaining all at the same time. Your connection to the audience was powerful; you really helped shape their thinking and motivated them to take action. I wouldn't hesitate to recommend you as a speaker to others!”
I.M. Pandey, Dean, Asian Institute of Technology

Read more speaking testimonials here

As an Expert Trainer, Brenda's Interactive Corporate Education Workshops will take your brands both corporate and personal to a whole new level of performance, improving your profile… and your bottom line.

Brenda's training workshops offer your audience an interactive experience in all key aspects of corporate and/or personal branding. You choose the focus of your workshop:

  • Corporate Branding
  • Personal Branding
  • The Corporate Brand/Personal Brand Connection

Clients comment again and again about Brenda's ability to beautifully tailor her programs to their specific challenges. This allows each participant to immediately apply what they've learned to achieve greater success for both the company and for themselves as individuals.

Brenda has been designated a Certified Speaking Professional by the National Speakers Association, a title earned by a small percentage of professional speakers for outstanding achievement in the profession.  Read more  about the CSP designation.

In corporate branding workshops, you and your teams will learn how to…

  • Craft a brand positioning strategy statement that can dramatically improve your brand and the position of your business in the marketplace.
  • Apply a laser-focused process to defining your target market that ensures long-term loyal customers.
  • Determine who your competition really is and how to meaningfully differentiate your brand or business in your customers' eyes.
  • Leverage your brand's carefully-chosen benefits to drive a powerhouse communications campaign.
  • Create long-term customer loyalty for your brands that thrives even through economic ups and downs.
  • ...And much, much more!

In personal branding workshops, you and your teams will learn how to

  • Apply six proven corporate branding elements to define a powerhouse personal brand.
  • Communicate your personal brand on the job and to clients to drive better business results for both yourself and your company.
  • Boost the profile of your company in the marketplace through leveraging each employees' unique personal brand.
  • Foster better relationships on the job, increase productivity, and enjoy greater job satisfaction at work.
  • Avoid the Top 20 Personal Brand Busters® on the job that could keep your employees from achieving success at work.
  • ...And much, much more!

“The beauty of Brenda's programs is that they can be tailor-fit to the development or skill levels of the audience. Brenda herself is very energetic and makes learning a fun and participative experience despite varying backgrounds of participants.”
Waewkanee Assoratgoon, Marketing Director, KFC Restaurants

Read more training testimonials here


As an ICF-Certified Executive Coach, Brenda will help you clarify stretching goals and achieve them reaching far greater heights in both your career and your life.

To get fit, you would hire a personal trainer, right?

Likewise…
  • If you want to drive both business and personal growth, you need a coach who has been there and knows what you're going through.
  • You need someone who has extensive coach training, knows just the right questions to ask, and the very best coaching tools to get you to think differently.

  • You want someone with just the right level of ‘push-back' who can guide you toward positive change in the direction you want to go.

Brenda Bence can do all of that. She will serve as a catalyst to leverage your already-honed talents and abilities, catapulting you and your business to extraordinary growth.

Brenda has a worldwide reputation as an outstanding Executive Coach for C-Suite Executives, Directors, Senior Leaders and Business Owners. She brings 20 years of both internal and external coach experience with her to the coaching table. Brenda is a Certified Coach with the International Coach Federation and also with Results™ Coaching Systems (Australia), and is a member of the Asia Pacific Alliance of Coaches. Brenda also serves as a Leadership Coach with the Center for Creative Leadership.

Brenda’s coaching can take place face-to-face or over the phone using up-to-date technology. Each session is customized to your needs and specific circumstances.

"If you're looking for one of the smartest investments you can make in your career – this is it! … Brenda would pick up on issues instinctively, prepare thoroughly for sessions, and teach me techniques to deal with specific situations I was facing. Brenda would employ a good mix of behavioral models, role playing tough discussions, “in their shoes” empathy exercises, and mapping out actions to take by our next session. Brenda keeps you focused on taking small actions that move you incrementally toward your goals throughout the coaching process…. I loved her coaching style and her desire for feedback along the way to ensure it was working for me. Overall, coaching with Brenda was a very worthwhile investment with a great ROI of increased job responsibility, satisfaction, and remuneration."
Managing Director, Asia Pacific - Top 10 Global Marketing Communications Agency

Read more coaching testimonials here


Award-Winning, Internationally-Recognized Author

Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost, is the culmination of Brenda Bence’s years of leadership training for entrepreneurs and solo-preneurs in her popular Smarter Branding workshops. After helping countless small businesses and SMEs achieve big-brand results without a big-brand budget, Brenda now shares – in book form – her treasure chest of tips, tools, and techniques for the benefit of business owners worldwide.

The bottom line is: You don’t need to spend mega-bucks on small business marketing campaigns or advertising agencies. You already have five powerful assets you can use right now to grow a powerhouse brand and increase your revenues, starting today. Learn more. And with the Fast Track to Smarter Branding™ - The Ultimate Package, you can take your brand-building efforts to the next level, skyrocketing your business in your market. Learn more.

Smarter Branding Without Breaking The Bank Book Awards


In January 2008, Brenda's book, How YOU™ Are Like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work, was released to critical acclaim.

The paperback book and corresponding audio book have sold thousands of copies worldwide and were award-winning finalists in three categories in the 2008 National Best Books Awards in the United States, and won the National Indie Excellence Awards for Best Audio Non-Fiction in 2009.

How You Are Like Shampoo Book Awards


How YOU™ Are Like Shampoo for Job Seekers, the second book in Brenda's personal branding book series, is the “essential handbook” for your job search. It is the first and only proven step-by-step personal branding system that is customized for the unique needs of those searching for a new job. This must-have book for job seekers was launched in January 2009 and has won 5 national book awards.Order your copy now!

Visit the Books & Products page and discover how Brenda's books, audiobooks, and downloads can help you create a powerhouse personal brand that will help you to earn more, do more, and be more on the job.

Grand Prize Winner/Author of the Year in the Best Beach Book Festival Winner - Best Business Book in the Best Beach Book Festival Winner - Best Audio Non-Fiction in the National Indie Excellence Awards Next Gen Indie Book Awards – Finalist JS Winner - Best Audio Non-Fiction in the National Indie Excellence Awards
Bronze Award Winner in the Non-Fiction – Motivational Category – ReadersFavorite Awards - 2011






As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love?
Brenda’s third book in her personal branding book series – How YOU™ Are Like Shampoo for College Graduates – introduces the only Personal Branding System designed specifically to help graduates get a job they love right out of college.

Just like the brands you rely on every day, you can also become the “brand of choice” for a potential employer – right out of university. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand--the trademarked YOU™. And that's how you connect with interviewers and get a job you love.

Since it launched in 2010, How YOU™ Are Like Shampoo for College Graduates was named an Award-Winning Finalist in the career category of the 2010 National Indie Excellence Book Awards.

National Best Book award Year 2010Finalist in the Career Category - National Indie Excellence Awards 2010Grand Prize Winner/Author of the Year in the Best Beach Book FestivalSilver Award Winner in the Non-Fiction – Business/Finance Category – ReadersFavorite Awards - 2011

More About Brenda…

Brenda splits her time between homes in Singapore and the U.S. and sits on several boards. She is a member of the Global Speakers Federation (GSF) and Asia Professional Speakers (APS). A keen Mahjong player and an avid reader and writer, Brenda enjoys studying foreign languages and has worked in, or traveled to, 75 countries. She has been married to her husband, Daniel, for over a decade. Click here to read her full biography.

Print IconClick Here For a Printable Version of Brenda's Bio

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