Brenda Bence

When you’re growing your own business, every error you make means money out of your pocket, so why learn the hard  –  and expensive  –  way? Why not learn ahead of time which pitfalls to avoid?

As a corporate brander and an entrepreneur for the last 25 years, I’ve seen a fair number of branding and marketing mistakes. Not only have I made a few brand blunders myself, but in my work as an executive coach and marketing trainer for other entrepreneurs, I’ve developed a list of the most common branding mistakes  –  as well as many great branding successes.

Read the rest of this entry »

Before we begin …  What is “Your Brand?”  For the purposes of this article, a ‘brand’ can be your business, your company, your product, or the service you provide.  And while we’re defining terms…the word ‘consumer’ means a member of your target audience, such as an existing client, a new customer … or even a competitor’s client!

Read the rest of this entry »