Brenda's Blog

All articles from September, 2008

Top 10 Branding Mistakes Entrepreneurs Make

When you’re growing your own business, every error you make means money out of your pocket, so why learn the hard  –  and expensive  –  way? Why not learn ahead of time which pitfalls to avoid?

As a corporate brander and an entrepreneur for the last 25 years, I’ve seen a fair number of branding and marketing mistakes. Not only have I made a few brand blunders myself, but in my work as an executive coach and marketing trainer for other entrepreneurs, I’ve developed a list of the most common branding mistakes  –  as well as many great branding successes.

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Assume the Position! How to Use Positioning to Make “Your Brand” Irresistible

Before we begin …  What is “Your Brand?”  For the purposes of this article, a ‘brand’ can be your business, your company, your product, or the service you provide.  And while we’re defining terms…the word ‘consumer’ means a member of your target audience, such as an existing client, a new customer … or even a competitor’s client!

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