What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?
When you hear the words personal branding, do you think, “That’s for people who are into how they dress,” or “That’s for people who are into self-promotion?”
Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten a bit of a bad rap that it simply doesn’t deserve. Let’s put these Personal Brand Myths to rest once and for all and uncover what ‘YOU™’ – yes, the Trademarked You – is really all about.
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