Here are a few “Do’s and Don’ts” to follow as you learn to craft and master your own customer-centric personal brand: Read the rest of this entry »
How is your personal brand doing? Are you presenting yourself in the best possible light? Are you making YOU™ the brand of choice in your career?
Watch out! If you don’t believe you actually have a personal brand, think again. Just by virtue of being you in your career, you have a personal brand. It exists in the minds of your audience – the people who most influence your work life – in how they perceive, think, and feel about you right now. Read the rest of this entry »
In today’s topsy-turvy marketplace, job security may seem like a pipe dream. In the midst of downsizing, stock market confusion, and layoffs, how can you make sure to keep your name off any pink-sheet list? One key way you can create employment insurance is to learn to define and effectively communicate your unique personal brand at work. Read the rest of this entry »
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