Brenda's Blog

All articles from June, 2010

Unexpected Riches: The Six Advantages College Grads Have in a Job Search

As a college student getting ready to graduate, do you find yourself worrying that you’re at a disadvantage in the job pool because you don’t have as much experience as older applicants? If so, you’ll be glad to hear that you have some definite advantages while looking for a job just by virtue of being young and new to your job search. If that sounds too good to be true, here are six reasons you may very well be chosen for a job over an older, more experienced candidate:

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Customer Complaints: Why Your Brand Can’t Survive Without Them

“You can’t complain on a Saturday.”

I paused, certain that I’d misunderstood. “Pardon?”

“Our Complaint Department is only open Monday through Friday from 8:30 a.m. to 5:00 p.m. Central time. You can call back and share your complaint during those hours.”

It was hard to believe that I was hearing this from a customer service rep of a major U.S.-based international airline – one which operates all over the world, 24 hours a day, 7 days a week, 365 days a year.

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Do YOU Make Any of These Top 5 Job Interview Mistakes?

Recruiters Vote on Grads’ Worst Fumbles in Job Interviews

What do more than 50 seasoned college recruiters from top-level corporations and universities say are the biggest mistakes college grads make in job interviews? That’s the question I recently posed to recruiters from companies and schools like Google, Disney, Sony, and Stanford University. The outcome of their votes? Their 20 ‘biggest bloopers’- five of which are outlined here. Are YOU committing any of these mistakes in your job search?


1. Not paying attention to YOU on the Internet. Chances are your interviewer or future boss will do a “Google search” on you before they decide to call you in for an interview. In fact, I found out about 45% of recruiters now go beyond Google and search for you on social networking sites like Facebook and LinkedIn. So, think twice about what you post online, even if you think it’s protected by a password.

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How YOU™ Are Like Shampoo for Job Seekers Wins 2010 National Indie Excellence® Book Award

Author Brenda Bence’s book about how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is the Winner in the Career Category of the 2010 National Indie Excellence Book Awards.

How YOU™ are like Shampoo for Job Seekers is one of 80 category winners for 2010 in both fiction and non-fiction categories out of thousands of new books submitted by independent publishers from across America. Bence’s Job Seeker book also won the Grand Prize in the 2009 Best Beach Books Festival and was an award-winning finalist in the USABookNews.com National “Best Books” 2009 Awards.

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HOW YOU™ ARE LIKE SHAMPOO FOR COLLEGE GRADUATES IS AN AWARD-WINNING FINALIST IN THE 2010 NATIONAL INDIE EXCELLENCE® BOOK AWARDS

Author Brenda Bence’s book aimed at helping College Graduates find a job using personal branding – How YOU™ are like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love – was named an Award-Winning Finalist in the Career Category of the 2010 National Indie Excellence Book Awards.

How YOU™ are like Shampoo for College Graduates was among the selected finalists in various fiction and non-fiction categories out of thousands of new books submitted from independent publishers across the U.S. Ms. Bence’s other books in the How YOU™ are like Shampoo series have also won awards, including the Indie Excellence Award 2010-Career Category, Grand Prize in the 2009 Best Beach Books Festival, and Award-Winning Finalist in the USABookNews.com National “Best Books” 2009 Awards.

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