Brenda Bence

The actual Johnnie Walker logo came from a lunch meeting between a famous cartoonist and JW execs, where, after a meal and a drink, the cartoonist was asked to draw a figure that would personify the brand. It was drawn on the back of a menu. Now, the company and its logo are recognized worldwide, and they sell over 11 million bottles per year, almost enough to stretch around the globe.

Are you making your brand recognizable, unique and representative of what you hope to achieve? If you don’t know your brand’s value, no one else will either. Learn more at www.BrendaBence.com

All the best – and here’s to YOU™!
Brenda Bence

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PUMA developed as a rivalry between two brothers. It has gone from signature soccer apparel to a line of clothing representing a hip, cool fusion of sports, fashion and high-style. Though it used to compete primarily with Adidas and Nike, it now competes with brands such as Gucci, Armani Diesel and D&G. Not happy with your current brand’s results against existing competition? Try changing who you compete with!

All the best – and here’s to YOU™!
Brenda Bence

Join Us Online! www.brendabence.com/enewsletter

Not long ago, the world watched while Martha Stewart’s brand plummeted and the press had a field day as a result of her conviction of stock trading conspiracy. I still have images in my mind of the famous knitted poncho Martha wore in the aftermath of her release …

But, now – amazingly – not only has Martha Stewart’s brand survived public scarring, but it seems as if her brand may become one of the few iconic personal and corporate brands of our time.

What do you think Martha did “right” to rebuild her once-tainted brand?

Click here to read the full article.