Most of you know I travel a lot, but September and October were filled with two personal “never-done-that-before” travel feats: I worked on four continents in the span of seven days in September and four continents in the span of 11 days in October. Yes, in those very short time frames, I was in such places as Singapore, Sydney, Bangkok, Manchester, the U.S. Midwest, and Prague, just to name a few. (By the way, I didn’t experience any jet lag during the entire journey. If you’re curious about how I do that, stay tuned! I will be releasing a new book in 2011 that shares my proven system for achieving jet-lag-free and easy travel.)
While visiting these far-flung locales, I was able to squeeze in a few moments to enjoy some of the sites they are famous for. As I gazed at the Sydney Opera House and watched the men of Manchester raise their Boddingtons Beer bottles, I was reminded that places are branded just like people, companies, and products. And that most cities and countries have iconic symbols that have come to stand for those places – like the Grand Palace in Bangkok or the Old Town in Prague.