Brenda's Blog

All articles from October, 2010

WHAT’S YOUR BRAND ICON?




Most of you know I travel a lot, but September and October were filled with two personal “never-done-that-before” travel feats: I worked on four continents in the span of seven days in September and four continents in the span of 11 days in October. Yes, in those very short time frames, I was in such places as Singapore, Sydney, Bangkok, Manchester, the U.S. Midwest, and Prague, just to name a few. (By the way, I didn’t experience any jet lag during the entire journey. If you’re curious about how I do that, stay tuned! I will be releasing a new book in 2011 that shares my proven system for achieving jet-lag-free and easy travel.)

While visiting these far-flung locales, I was able to squeeze in a few moments to enjoy some of the sites they are famous for. As I gazed at the Sydney Opera House and watched the men of Manchester raise their Boddingtons Beer bottles, I was reminded that places are branded just like people, companies, and products. And that most cities and countries have iconic symbols that have come to stand for those places – like the Grand Palace in Bangkok or the Old Town in Prague.

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The U by Kotex brand has found a way to speak to an audience that will never even use their product . . . How?

If done correctly, a little bit of controversy can go a long way for your brand. It builds word-of-mouth awareness and can also better inform your customer (or encourage them to be better informed) about your product. What do YOU think? (This brand video made me laugh out loud) http://www.youtube.com/watch?v=n09SejxpcFA&feature=related

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Brenda Bence to Be Featured on Cover of The Woman’s Advantage 2011 Calendar

Entrepreneur’s Advice Presented in Woman’s Advantage Shared Wisdom Calendar

Brenda Bence, Founder and President of Brand Development Associates (BDA) International, Ltd, was selected from 5,000 submissions to be featured in the 2011 Woman’s Advantage Calendar. The calendar provides advice from influential women leaders across the US and Canada.

Mary Cantando, Growth Expert of The Woman’s Advantage, recently announced that, for the third year in a row, Brenda Bence’s advice will be included in the calendar which was released in early October, and this year Brenda will also be featured on the calendar’s cover.

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