Brenda's Blog

All articles from January, 2011

Has Starbucks committed a “logo no-no?”

Whether you’re a fan of Starbucks or not, the brand is a great one to study. As the first big-name coffee mark to explore the idea of offering a “rewarding experience” in addition to a great tasting cup of coffee, Starbucks has single-handedly transformed the category since it first opened its doors 40 years ago.

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I Asked . . . You Answered!

2010’s Biggest Corporate and Personal Brand Winners and Losers Survey Results

In late December, I asked our online community to vote on the Biggest Corporate and Personal Brand Winners and Losers. Which company and individual brands fared the best and which took a dive?

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