Recently, a client called to see if I was available to speak at a company meeting that she was organizing in 2012. The objective of the meeting, she told me, was to drive a stronger sense of engagement within the company as a whole.
“Sure,” I replied, “this sounds like the perfect situation for my program on Leadership Personal Branding.
“Oh, sorry!” the client responded immediately. “I probably didn’t make it clear enough. This meeting is for the entire company, not just management.”