Brenda's Blog

All articles from November, 2012

Low-Cost Marketing Lessons from My New Favorite Brand

It’s not that often that a brand truly blows me away.  So, when I recently discovered a brand that not only earned that description but also demonstrated an important branding lesson, I just had to share it with you.

As a speaker and a trainer, it’s not unusual for me to be on my feet all day, every day, for days on end. As a result, the soles of my feet and my piggly-wigglies are pretty much in a constant state of ‘hurt.’  For years I’ve looked for solutions to this problem, but I had never run across one that really worked for me.  That is, until last month…

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How to Build Your Brand “Gangnam Style”

More than three quarters of a billion people – Over 880 million as of this writing – have watched the #1 YouTube video “Gangnam Style” since its release on July 15, 2012. That means that more than a third of all people on the planet who are on the Internet have laid eyes on that one video. Talk about powerful, low-cost branding! What marketer wouldn’t love to reach that kind of awareness and engagement with their own brand message?

If you’re one of the few people who haven’t yet watched this video, it’s a song by a Korean rap star called PSY who had, up to now, only been well-known in his native country. This single four-minute video has launched PSY into international super-stardom in a matter of weeks. So, what can marketers and brand builders learn from branding “Gangnam Style?”

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