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Brands Meet Bond

Not long ago, I saw the new James Bond movie, Skyfall. Am I a big James Bond fan? Honestly, not really. But, I had heard that there were a lot of brands featured in the film – that advertisers were using good, old-fashioned “product placement” throughout the 007 movie — a marketing method where advertisers pay big-time to have their brands in the film in order to benefit from the positive association with the movie and its characters.

I was curious to see just how many brands I could identify, so I made a ‘game’ out of my cinematic experience: I took a small voice recorder with me to the movie theater and, every time I could identify a brand, I whispered its name into my recorder (don’t worry – I did it quietly enough so I didn’t disturb my seat neighbors!)

Any guess how many brands I identified? In total, I counted 38! And, who knows – I might have missed some at the rate brands were flying by on the screen. From Heineken to Jaguar to Bose speakers to the name of the treadmill 007 used, brands were sprinkled throughout. Anybody else catch the brands? If so, which name brand do you remember most? Sound off! I’d love to hear from you.

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This entry was posted on Thursday, December 6th, 2012 and is filed under General Branding, Positioning and Marketing.

2 Responses to “Brands Meet Bond”

  1. James ngomeli Says:

    I totally agree with you Am not sure what impact they hard the movie was soo action oriented that you miss out on key brands can’t remember any myself

  2. Brenda Says:

    I hear you, James! At times during the movie, brands were flying by at lightning speed. It does make you wonder how many really stood out and whether or not the marketers could justify the high price they had to pay for product placement. Thanks for sharing your view!

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