A while ago, I coached a senior-level executive at a multinational corporation who had a bad reputation within his company. How bad? Well, when I interviewed his coworkers and his subordinates, the most consistent word used to describe him was “jerk.” He was getting business results and hitting the numbers, but those results were coming at great expense to others and to the company. Morale in his department was at an all-time low, and his team members were leaving in droves.
Clearly, his leadership personal brand was in serious trouble. Perhaps someone like Donald Trump can get away with that kind of reputation, but most executives who behave in this way are on the short road to ruining their careers. His future opportunities were going to be severely limited unless he learned how to work more effectively with others.
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