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Book reviews

“Today’s competitive marketplace requires that everyone find their niche – that goes for people, as well as products. The only way to achieve success is to build a trusted relationship that is remembered, and branding is how we stay in the minds of our audience. How YOU™ Are Like Shampoo teaches people how to do just that in an extraordinarily friendly and no-nonsense way."

“As a corporate marketer, Brenda Bence has built successful corporate brands all around the world. Now, she shows you how to make your own personal brand just as successful. Her straightforward approach to personal branding will ensure you stand out from the crowd, no matter what environment you are competing in.”

How YOU™ Are like Shampoo is the only book I've seen that provides you with a foolproof process for defining and establishing your personal brand in the workplace. Bence's personal branding system takes you from where you are now to where you want to be. Finally, someone has made personal branding simple!"

"I have always thought Branding is about focusing on the essence of a thing – whether for a product, a company, or a country – and then communicating it in a way that truly understands the point of view of the receiver so that what you have to say is relevant and attractive to them. If I have been even partly right all these years, why wouldn't that apply to YOU – or should I say YOU™ – as a person, too? It is such a simple yet powerful idea. I wish I had thought of it!"

"I have constantly found that the most effective candidates we interview have a clear definition of who they are, what they want (in both life and career) and where they need to go. Those who craft and communicate their personal brands achieve greater success not only when changing jobs or careers, but importantly when they take on new roles and responsibilities in their current organizations. The powerful personal branding system shared in How YOU™ Are Like Shampoo allows the reader to do just that – achieve success through personal branding. Highly recommended!"

"Just like the process Brenda follows with her coaching clients, the easy steps outlined in How YOU™ Are Like Shampoo present the reader with an amazing system to help you define, communicate and take control of your career and your life. Reading through this book is like having Brenda sitting across the table from you, guiding you toward defining your brand and then toward mastering the everyday activities you do to help you live out your brand in pursuit of your dreams. Brenda will empower you to trust and respect yourself, and infect your world and others with your own unique 'shampoo,’ assuring long term success."

"If you are looking for a way to get ahead in your organization, this book will give you a blueprint for positively positioning yourself. Not only will Bence’s book help you pinpoint and define your unique personal brand but it will also help you take charge of communicating it effectively, resulting in greater job and career success."

"Now you can capitalize on the way big business goes about creating winning brands to brand yourself as a winner. In How YOU™ Are Like Shampoo, Brenda Bence not only shares her big brand experience and skills as a strategic marketer, but also her talents as a successful coach. This book will help YOU create your unique brand. Read it now! It will make a difference in achieving your best, professionally and personally. Apply the lessons and grow, and have fun at the same time."

"Having worked with branding principles for many years as an advertising executive, I've never seen them brought together in a personal branding system of this kind. One that is so clear and yet so comprehensive. When you read Bence's How YOU™ Are Like Shampoo, you will see how you can use the same branding strategies that marketers use to create corporate brands, but on yourself. In doing so, you will create your own powerful personal brand that will help enhance you as a person...and impact how other people see you."

"Insightful and wise, How YOU™ Are Like Shampoo is a definitive guide to achieving career success. Bence takes the mystery out of personal branding and brings it into the real world. This book is a great gift to anyone who wants to reach their full potential."

"Brenda has taken the same principles used for years to build hugely successful brands and made it possible for anybody to create an equally successful personal brand in the workplace. This should be required reading for everyone in business today whether they are working at a Fortune 500 or Inc 500 Company!"

"In How YOU™ Are Like Shampoo, Bence takes personal branding to an entirely new level. Using the masterful strategies of corporate branders, she shows you step-by-step how to create a personal brand that can bring you more money, more recognition, a better position, or a better career. Highly recommended reading!"

"If you follow the steps in How YOU™ Are Like Shampoo, you will definitely stand out from the crowd. The great insights and steps provided help you define and successfully communicate your personal brand which, in a corporate environment, is critical for success."

"Brenda Bence provides you both with the theory and practical application for establishing the most important brand, your own. Her professional, thoughtful approach is very engaging and, as you read, study and implement her ideas, you will no doubt enhance your career and your life. She is a branding expert who makes it fun to follow her advice as you establish your own brand."

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Click here to read an excerpt from the book