Brenda Bence

Achieve the career success you desire and deserve

If you want to know how to craft and consistently communicate your personal brand to achieve the career success you desire and deserve, you've come to the right place.

Personal Branding

Just like corporate brands succeed or fail based on how consumers perceive, think, and feel about them, so your personal brand on the job is based on how others perceive, think, and feel about YOU™ – yes, the Trademarked You. This holds especially true in the workplace.

So, the question is: How is your personal brand at work doing? (Take the quiz and find out.) If you're not consciously working on making your brand exactly what you want it to be, then it's probably out there beyond your control, undermining the success you're capable of achieving in your career.

The truth is: The world's most successful people in business understand the importance of effectively communicating and managing their personal brands at work. And no matter how well you're doing in your career, you can do even better if you learn how to craft, communicate, and ultimately control your desired personal brand.

Does it sound difficult? Not anymore! Branding expert Brenda Bence has finally made personal branding easy. In her breakthrough book, How YOU™ Are Like Shampoo, Brenda outlines for you the groundbreaking, practical, and interactive Personal Branding System that takes you by the hand and shows you every step in the process of creating and communicating your personal brand at work.

You will:

• Utilize the same proven branding elements that top corporate brands have used successfully for years. Using Brenda Bence's framework called a "Personal Brand Positioning Statement" Brenda will help you define the personal brand you have now as well as the personal brand you will need to lead you to success.
• Discover exactly how to take your personal brand from a mere concept to a tangible, vital part of your day-to-day work life with your own "Personal Brand Marketing Plan" just like the ones corporate marketers use. No more theory, just a no-nonsense, direct, and proven action plan for communicating your desired personal brand at work.
• Bypass blunders by learning from the mistakes of others. Brenda's unique Personal Brand Busters™ are the result of years of working in corporate marketing and coaching people just like you in defining and communicating their personal brands. Being aware of and avoiding these mistakes will help you build your personal brand accurately and consistently.
• Create the same kind of loyalty in YOU™ that people have for their most beloved corporate brands.
• Make your job more fulfilling, even if you're currently dissatisfied at work.
• Build a more satisfying, lucrative, and rewarding career.

Whether you're a personal brand aficionado or someone who is just now experiencing the "ah-ha" moment of discovering you already have a personal brand, How YOU™ Are Like Shampoo can help you to use personal branding to earn more, do more, and be more at work.

How YOU™ Are Like Shampoo reads almost like a workbook. Brenda doesn't just talk “at” you. She shows you, step-by-step, exactly how successful personal branders have done it. And you can, too!

Are you curious how your personal brand is doing at work right now? Take the quiz and find out.

"A career-enhancing tool like no other!"

Mike Maloney, Co-Author, Creating Brand Loyalty