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Excerpts from past Training client testimonials

“I found that the Smarter Branding without Breaking the Bank workshop was very good.”

Alex Yip, General Manager
Jardine Lloyd Thompson - China
Excerpts from past Training client testimonials

“Smarter Branding without Breaking the Bank workshop is a very impressive and interactive programme.”

Nick Cousins, Managing Director
Jardine Lloyd Thompson – Hong Kong
Excerpts from past Training client testimonials

“The depth of your knowledge, originality of concepts and the facilitation style was truly impressive.”

Makarand Khatavkar
Managing Director HR, Deutsche Bank
Excerpts from past Training client testimonials

“The workshop is a must and the day was full of revelations!”

Dr. Puntipa Vichiensanth
Director, Bristol-Myers Squibb
Excerpts from past Training client testimonials

“One of the best and most relevant workshops I’ve attended.”

Lanchana Thadtanone
EVP, Standard Chartered Bank Thailand
Excerpts from past Training client testimonials

“It was an inspirational experience going through your workshop. I truly enjoyed it, and learned every single minute of it!”

Karl Baim
Chief Operating Officer, AIA
Excerpts from past Training client testimonials

“The beauty of Brenda's programs is that they can be tailor-fit to the development or skill levels of the audience.”

Waewkanee Assoratgoon
Marketing Director, KFC Restaurants
Excerpts from past Training client testimonials

“Your workshop was the most entertaining and informative one I have ever attended!”

Samantha Hyde
British Chamber of Commerce Thailand
Excerpts from past Training client testimonials

“This workshop was extremely useful. Brenda shares true insight with the group - not just theory. I recommend this workshop to all!”

Marisa Sukosol Nunbhakdi
VP, Siam City Hotel
Excerpts from past Training client testimonials

“Brenda’s (BDA) workshop is very thought out and her research into the company’s needs is excellent.”

Patrick Dean
Executive Director, SEARA
Excerpts from past Training client testimonials

“Brenda Bence is the most knowledgeable trainer I have ever heard on the topic of individual and corporate branding.”

Michael Doyle
Partner, Seri Manop and Doyle Ltd.

Relationship Branding: Marketing & Branding for Salespeople

Creating a Powerful Marketing Mindset for Greater Sales Success.

http://www.bda-intl.com/images/bda-relationship-team.jpg

We often separate sales and marketing – to our detriment. This training throws that separation out the window and helps every salesperson understand that he or she already is a marketer.

Your sales team will learn the difference between marketing, branding, and sales and how understanding these differences can result in exponential sales growth.

BDA International’s Relationship Branding training creates a shift in thinking from “I’m in Sales” to “I’m in Relationship Branding.” This shift is a breakthrough that unleashes a powerful new “marketing mindset” to increase your teams’ outputs, impacting both your revenue and your bottom line profits.

Your sales team will:

Clarify what your company brand is all about and why each salesperson must keep that brand top of mind during sales calls in order to ensure your company’s success.
Learn how to reinforce your company’s brand during daily customer interactions via the power of Relationship Branding.
Discover what marketing really is, why it’s critical to success, how it differs from sales … and why that matters.
Discover the role each sales rep plays as a “marketer” for the company brand, and what that role means for both the individual success of the rep and the success of the overall business.
Better understand your customers’ needs and what your clients’ brands stand for.
Unearth larger-price-tag opportunities to bring your company a quick and dramatic increase in revenues.
Make a plan to implement powerful new sales-growth ideas to lead your company to greater revenue and profit results.
Be ready to assign clear responsibility for turning that plan into reality via an “accountability grid” – who will do what and when – as soon as the team returns back to work.

I attended a one day Relationship Branding workshop and found that the ideas were fresh and well thought out - not just platitudes. It was an excellent sales team-building exercise for both the new and experienced staff!
David Lapetus, SEARA