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Excerpts from past Training client testimonials
“I found that the Smarter Branding without Breaking the Bank workshop was very good.”
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Excerpts from past Training client testimonials
“Smarter Branding without Breaking the Bank workshop is a very impressive and interactive programme.”
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Excerpts from past Training client testimonials
“The depth of your knowledge, originality of concepts and the facilitation style was truly impressive.”
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Excerpts from past Training client testimonials
“The workshop is a must and the day was full of revelations!”
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Excerpts from past Training client testimonials
“One of the best and most relevant workshops I’ve attended.”
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Excerpts from past Training client testimonials
“It was an inspirational experience going through your workshop. I truly enjoyed it, and learned every single minute of it!”
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Excerpts from past Training client testimonials
“The beauty of Brenda's programs is that they can be tailor-fit to the development or skill levels of the audience.”
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Excerpts from past Training client testimonials
“Your workshop was the most entertaining and informative one I have ever attended!”
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Excerpts from past Training client testimonials
“This workshop was extremely useful. Brenda shares true insight with the group - not just theory. I recommend this workshop to all!”
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Excerpts from past Training client testimonials
“Brenda’s (BDA) workshop is very thought out and her research into the company’s needs is excellent.”
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Excerpts from past Training client testimonials
“Brenda Bence is the most knowledgeable trainer I have ever heard on the topic of individual and corporate branding.”
Brand Positioning & Communications College I ™*
Is your advertising exciting or ho-hum? Ensure the success of your marketing team with this intensive 3-day course in what makes advertising truly “great.”
You’ll benefit from Brenda and her colleagues’ 25+ years of marketing and branding experience with companies like Procter & Gamble and Bristol-Myers Squibb.
You and your team will:
- Learn how to position your brand at the top.
- Determine what your customers truly need from your brand or business.
- Identify and carefully define your brand’s “real” target group.
- Identify your competitive framework beyond the standard way of thinking.
- Define your brand’s communications strategy from the standpoint of benefits, reasons why, and brand character.
- Develop strategies for advertising that really sells.
- Get experience actually brainstorming ideas for your next marketing campaign.
- Ensure a successful advertising development process from strategy to creative development.
- Develop new skills and ideas that can be put into practice the minute you walk out the door.
Don’t expect to just sit back and listen! This workshop is interactive and filled with real-life stories from a variety of well-known companies from all across the world. Each mini-lecture will be followed by specific exercises so that your teams get experience turning your good advertising campaigns into great advertising campaigns.
Available to 25-30 participants, this training is very popular and consistently gets high marks from participants.
*In association with Brand Development Network International.