Brenda's Blog

All articles from July, 2008

Bestseller status! A sincere thank you…

A sincere note of gratitude to all of you who have helped How YOU™ Are Like Shampoo hit bestseller status in both Thailand and at our U.S. Distributors, Atlas Books. We are thrilled and incredibly grateful for your support!

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A “book trailer?” What’s that?

You’ve heard of a “movie trailer,” right?  You know  –  you’re in the cinema waiting for the feature film to start, popcorn and drink in hand, and then on the screen comes 2-3 “snippets” of upcoming movies that will soon air?

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Myth #3: Creating a personal brand is being fake

This myth is one of the most unfortunate ones flying around about personal branding. It comes from the belief that a personal brand is about conveying a “façade.” You may remember in our first e-newsletter that we talked about the myth that “Personal Branding is all about the way you Look.” Just as your personal brand is not just about the suit you wear, it is also not about pretending to be someone other than who you really are. Read the rest of this entry »