Brenda's Blog

All articles from December, 2008

The Power of Personal Branding: How to Improve Your Company’s Bottom Line

Let’s face it:  There are never enough hours in the day to get everything done  –  especially when you’re running a business. So, focusing on a topic like personal branding may end up at the bottom of your “To Do List.”  Just how important is personal branding to the success of your overall business anyway?

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Can People Be Branded?

If you’re like most people, you’re probably faithful to at least a couple of corporate brands. Maybe it’s your favorite brand of breakfast cereal or a particular shampoo that does more for your hair than any other. Certain brands command higher prices than others because they are perceived as superior. Read the rest of this entry »