Brenda Bence

CHICAGO – Author Brenda Bence’s book on how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is an award-winning finalist in the Business/Careers category in THE NATIONAL BEST BOOKS 2009 AWARDS. USABookNews.com, the review website for mainstream and independent publishing houses, announced the winners and finalists of the awards on October 20, 2009. Awards were presented for titles published in 2009 and late 2008 covering print and audio books.

Author Brenda Bence is Founder and President of Brand Development Associates International, Ltd. (BDA Int’l), a firm that specializes in helping companies and individuals around the world build successful, growth-oriented corporate and personal brands.

Read the rest of this entry »

Every day at work, you run the risk of damaging your personal brand – even if you don’t think you have one. How is this possible? Well, your personal brand is the way people perceive, think, and feel about you in relation to others. The people you work with already have perceptions, thoughts, and feelings about you, so just by virtue of being “you” in the workplace, you already have a personal brand.

The question is whether you have the personal brand you want. Is your brand bringing you greater success, or is it actually holding you back? Not knowing the answer to that question can mean the difference between a career that stays land-locked and a career that skyrockets.

So, what are the best ways to keep personal brand damage under control?

Read the rest of this entry »