Brenda's Blog

All articles from February, 2010

How to Build Your College Graduate Personal Brand: Your Work Isn’t Over Even After an Interview

If you walk out of an interview, breathe a sigh of relief, and think, “That’s it — I’ve done all I can, and it’s out of my hands now,” think again! I interviewed some of the country’s top college recruiters, who shared dozens of tips you can do after your interview to give yourself an edge when trying to land a great job. Here are just a handful:

Summarize Immediately. As soon as an interview is finished, find a quiet place to sit down, and write your summary of the meeting. You’ll probably forget some important points even if you wait just an hour or two after the interview. And, after several meetings with a number of companies, interviews will all start to blend together in your mind unless you take good notes right away.

Read the rest of this entry »

How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews

So, you’ve defined your college graduate personal brand, and you’ve done the work to prepare for your interviews. Now, it’s the moment of truth. What can you do to make sure you put your best personal brand forward and ace the interview? I interviewed many of the country’s top college recruiters, and here are just a few of the tips they have for students to follow during job interviews:

Be Professional and Polite — Always. Do you say, “Hello. It’s nice to meet you”? Or do you say, “Hey there, how’s it goin’?” When you greet anyone in the company — no matter who it is (even if it’s someone you already know) — are you professional and polite? An interview is a time to be friendly, but not overly casual. And be sure to say “thank you” and “please” when it fits.

Read the rest of this entry »

Your College Graduate Personal Brand: The Most Important Things Recruiters Say You Should Do Before Your Interviews

As a college grad, defining and communicating a personal brand is the best way to stand out from the crowd and make sure potential employers know exactly what you have to offer. But, did you know that your personal brand is communicated not only during the interview, but before the interview, too?

After speaking with over 50 of the country’s top recruiters, I learned dozens of powerful tips that they suggest college grads consider during their job search. Here are just a few:

Read the rest of this entry »

Attention College Grads! How to Use a Post-Interview Thank You Note to Land the Job You Want

Statistics show that, on average, only about 10% of college grads write a thank you after an interview. So, should you? Absolutely! It’s a great way to distinguish yourself from the sea of other candidates, and it will help your individual personal brand stay memorable. In fact, if you’re in the “maybe” pile when you leave the interview, a well thought-out thank you could easily move you to the “yes” pile.

Here are some tips for making your follow-up thank you note a powerful statement that will help you build your college graduate personal brand and land a great job:

Read the rest of this entry »

Smarter Marketing without Breaking the Bank Part 3

In the third of this three-part article, we will discuss the last two resources that will make successful marketing possible for your business, no matter the size of your budget.

Resource #4: YOUR TEAM

In your company, who is responsible for marketing? If you think “the Marketing Department,” I couldn’t disagree more. The truth is: No matter how big or small your company, every single person that has the ability to impact your brand or business is in “marketing.” Learning how to enlist that team of people can help grow your business exponentially, and it doesn’t have to cost you much.

Read the rest of this entry »

Nice news to share!

Nice news to share! Dr. Mark Goulston, who authors a regular column for The Los Angeles Times, did a full write-up on my second book, “How YOU™ Are Like Shampoo for Job Seekers.”

Read the rest of this entry »