Brenda's Blog

All articles from July, 2010

Top Leadership Personal Branding Tips from Nelson Mandela

Inside my latest newsletter… Join me in my ‘parting ode’ to the South African World Cup by reviewing top Leadership Personal Branding lessons from Nelson Mandela. Clear up any confusion around key marketing terms, including how a “brand” is different from “brand positioning” and “branding.” I share the top 10 most common branding mistakes entrepreneurs make, and also how to more powerfully align a company brand with employees’ individual personal brands…. Something for everybody, I hope… Let me know what you think!

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Successfully Making the Personal Brand/Corporate Brand Connection

Congratulations to Trish Meecham, our winner!

Many thanks to those of you who responded to the call for questions that appeared in my last e-newsletter. We had some great questions that came in on the topics of both personal and corporate branding.

Our winner this month is Trish Meecham from Credit Suisse. In return for her question, Trish received a complimentary copy of the book The Power of the Platform: Speakers on Purpose that I wrote along with other professional speakers such as Jack Canfield, Brian Tracy, and Les Brown.

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Nelson Mandela’s Leadership Principles

With all eyes turned to South Africa and the World Cup over the past weeks, I thought it would be interesting to revisit a 2008 interview with Nelson Mandela regarding leadership. Published in Time Magazine, the article outlined eight leadership principles that Mandela used to build his distinguished career – and his very powerful leadership personal brand – as an activist and politician. All eight are interesting, but I want to focus on two of Mandela’s principles and how they apply to building a leadership personal brand in the business world.

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