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Martha Stewart – from ‘busted’ brand in handcuffs & knitted poncho to legendary personal and corporate brand.

Not long ago, the world watched while Martha Stewart’s brand plummeted and the press had a field day as a result of her conviction of stock trading conspiracy. I still have images in my mind of the famous knitted poncho Martha wore in the aftermath of her release …

But, now – amazingly – not only has Martha Stewart’s brand survived public scarring, but it seems as if her brand may become one of the few iconic personal and corporate brands of our time.

What do you think Martha did “right” to rebuild her once-tainted brand?

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This entry was posted on Tuesday, August 10th, 2010 and is filed under Personal Branding.

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