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PUMA developed from a rivalry between two brothers…

PUMA developed as a rivalry between two brothers. It has gone from signature soccer apparel to a line of clothing representing a hip, cool fusion of sports, fashion and high-style. Though it used to compete primarily with Adidas and Nike, it now competes with brands such as Gucci, Armani Diesel and D&G. Not happy with your current brand’s results against existing competition? Try changing who you compete with!

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Brenda Bence

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This entry was posted on Tuesday, August 17th, 2010 and is filed under General Branding, Positioning and Marketing.

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