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How Johnnie Walker came to be one of the world’s most recognized whiskeys.

The actual Johnnie Walker logo came from a lunch meeting between a famous cartoonist and JW execs, where, after a meal and a drink, the cartoonist was asked to draw a figure that would personify the brand. It was drawn on the back of a menu. Now, the company and its logo are recognized worldwide, and they sell over 11 million bottles per year, almost enough to stretch around the globe.

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Brenda Bence

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This entry was posted on Wednesday, August 25th, 2010 and is filed under General Branding, Positioning and Marketing.

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