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The U by Kotex brand has found a way to speak to an audience that will never even use their product . . . How?

If done correctly, a little bit of controversy can go a long way for your brand. It builds word-of-mouth awareness and can also better inform your customer (or encourage them to be better informed) about your product. What do YOU think? (This brand video made me laugh out loud)

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This entry was posted on Sunday, October 10th, 2010 and is filed under News and Press.

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