Brenda's Blog

All articles from April, 2011

Brenda Bence Receives Designation of Certified Speaking Professional

Internationally-recognized branding expert and award-winning author Brenda Bence has earned the designation of Certified Speaking Professional (CSP). The title is conferred by the National Speakers Association and the Global Speakers Federation, which are recognized as the world’s leading professional speaker associations. Fewer than 10% of the organizations’ members receive this honor.

The CSP designation was established in 1980 and is given only to those speakers who have earned the title based on their accomplishments in the field of professional speaking. CSPs must meet strict criteria, including a documented track record that proves expertise, impeccable ethics, exceptional client service, and commitment to ongoing education. CSP designees must also serve a minimum of 100 different clients within five years and present a minimum of 250 speaking engagements within that five-year period. Ratings from satisfied clients also play a significant part in choosing those who will receive the title.

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Give the Gift of a Brand – and a Great Job – to a Soon-to-Be College Grad!

Is there a college grad in your life? If so, the greatest gift you can give him or her for graduation is the best chance at landing a job they’ll love, right out of school.

Recent headlines say it all: “College Grads Struggle to Find Jobs,” “College Grads Urged to Be Aggressive In Seeking Jobs,” “College Grads Worry About Finding Jobs,” and on and on. But college grads shouldn’t let a lack of work experience get in the way of landing a position they’ll love, no matter what the economy.

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Leadership Personal Branding: Are YOU™ More Liked or More Respected?

Let’s face it: As a leader, you want to be liked, but you also want to be respected. And it really is important to have both if you’re going to be effective on the job. But accomplishing both can be difficult, and maintaining a balance between the two can be even more challenging.

If you spend too much time trying to be liked, chances are you aren’t leading effectively – you’re not making the truly tough decisions (that may not always be popular) and assuring that everyone is doing their job well. Maybe you avoid confrontation and cower at the thought of having to deal directly with workplace issues and problem team members. Or, perhaps in your efforts to be liked, you stick with the status quo, not wanting to “rock the boat.” Outcome? Your team members don’t grow, and you end up with mediocre business results.

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Brenda Bence Named #7 World’s Most Influential Brand Guru

CHICAGO – April 2011: Internationally-recognized branding expert and award-winning author, Brenda Bence, has been ranked #7 among the World’s Top 10 Most Influential Brand Gurus for 2010. Bence was chosen by Brand Gurus International based on her works, her contribution to the global community, and the votes of her peers in industry.

In order to choose the most influential brand gurus, emails were sent to 22,000 business people, consultants, academics, and MBA’s around the world for nominations and a public opinion poll. A top 30 list was compiled from this research, and a top 10 list was compiled based on the number of votes each individual received. According to Brand Gurus International, the criteria for judging focused on “originality of ideas, practicality of ideas, presentation style, international outlook, impact of ideas, quality of publications and writings, dispersion of publications, and writings, public opinion, [and] guru factor.”

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Do YOU™ and Your Brand Have Sticking Power?

If I started a conversation with you about the Super Bowl, I suspect you’d reply, “Huh? That was two months ago, Brenda – ancient news by now.” Indeed, one of the biggest sporting events in North America has been long forgotten and has been justifiably replaced by much bigger and more noteworthy news like what has happened in Egypt, Libya, and of course, in Japan.

So, why bring up the Super Bowl two months later? With an average of 110 million people watching every year, the American football sporting event has become the single most expensive piece of “advertising real estate” in the world – each 30-second ad costs just over $3 million to air. That’s $100,000 per second, folks!

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