Brenda's Blog

All articles from March, 2012

Brenda Bence’s Book, Smarter Branding Without Breaking the Bank, Wins Coveted Axiom Business Books Award

Gold Winner, Advertising/Marketing/PR/Event Planning - Axiom Business Book Awards 2012

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CHICAGO – March 2012. Author Brenda Bence’s latest book, Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost is a Gold Medal Winner in the Advertising/Marketing/PR/Event Planning category of the 2012 Axiom Business Book Awards.

“This award means a lot to me because we competed with books released by some of the country’s best publishers; plus, I have a lot of respect for the Axiom Awards,” Bence said. “I based this book on one of my workshops that has been in high demand around the world,” she continued, “and my goal behind Smarter Branding is to help small-to-medium enterprises and solo-preneurs learn how they can successfully promote and grow their brands without a ‘big-brand’ budget.”

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Does Your Facebook Profile Need an ‘About-Face?’

When we were still based in Bangkok, we were looking to hire two college interns to spend their winter school break holidays working for us. The chance to escape blustery winter weather and spend a few weeks working in balmy Bangkok apparently appealed to many, and we ended up with 75 applicants for only two internships. (We’d like to think the college students were really only interested in working for us, but we’re far more realistic than that!)

Anyway, out of the 75 applications, we narrowed it down to five on our short list. On paper, they were all stellar, and my personal favorite resume was from a young man (we’ll call him Jim) who seemed full of promise. Always excited to talk with bright young people, I looked forward to my interview with him.

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How’s Your “Brand Triangle™” Doing?

You may not know what a “Brand Triangle™” is, but I guarantee you already have one. The Brand Triangle™ – a model I created – is an approach for how to think about your brand, whether you’re focused on growing a brand for a company, a product, or a service, or whether you’re building your own individual personal brand. While it may not sound quite as exciting as a “romantic triangle,” if you don’t get your Brand Triangle™ right, your brand may very well end up in the Bermuda Triangle – disappearing into thin air, never to be heard from again.

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