Lessons from “Linsanity” — The Art of Leadership Personal Branding
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I watched with fascination the “Linsanity” that was the focus of global television, newspaper, and social media coverage for the past couple of months. After Jeremy Lin – a previously-overlooked New York Knicks point guard – scored 38 points against Kobe Bryant and the Los Angeles Lakers during a February 10 game, “Linsanity” took the world by storm. The phrase, which combines Lin’s last name and the word “insanity,” has come to stand for shifting from being an overlooked asset to breaking records and being seen as a talent sensation.
Now, Lin – a Taiwanese immigrant to the U.S. – has made history. As the first player in NBA history to score at least 20 points and achieve seven assists in each of his first four starting games, he’s now the second highest scoring player in league history over a period of four game starts and drumroll … Nike has even launched a new shoe design named after him.