Brenda's Blog

All articles from October, 2020

May I ask for your vote?

May I ask for your vote?  I’m excited to have been nominated again this year as both a Top 30 Global Coaching Guru and a Top 30 Global Branding Guru! Outcomes are based on a number of factors, but a portion of the final ranking is determined by votes. So, I would be incredibly grateful for yours – thank you in advance for your support!

Here’s the voting process:

1) Visit, and select “VOTE HERE” in the navigation bar.

2) In the drop-down menu, you will see voting categories.  Please select “COACHING.” (You can return and choose BRAND to vote a second time, if you would like – I appreciate that!)

3) Login via Facebook, Google, or LinkedIn (this is required to ensure voting stays honest).

5) Scroll down, find my photo and name, then click on the button next to my photo.

6) Scroll down further (near the bottom of the page), and select Inspirational, Exceptional, Great, Very Good, or Good.

7) Once you’ve made your selection, click the “VOTE” button to confirm.

As I mentioned, the steps are the same to vote in the Brand category except during step #2, you select “BRAND” from the drop-down menu.

I can’t thank you enough for your support – I am so grateful!

I’m excited to be volunteer-coaching six students!

I’m excited to be volunteer-coaching six amazing university students as part of this year’s @HBS Singapore Club mentoring initiative! (Based on our initial kick-off session, my gut tells me I am going to learn just as much from my mentees as they will learn from me…)

Big thanks to the HBS Club Leadership Team (led by @Stan Furman) for making this year’s program happen, despite the challenges of remotely corralling 100+ volunteers and 300+ students (similar to herding cats, I suspect!).  I look forward to many wonderful sessions in the coming months.

How do I make my brand stand out in a pandemic?

“How do I make my brand stand out in a pandemic?” That’s a question leaders have asked me during these past weeks and months, so I thought I would demonstrate with a recent personal experience.

In this very short video, I share an example of a simple, low-cost yet smart idea from a brand that genuinely made me feel they care about me, my comfort, and my safety. Watch to see what they did, and then let me know: What are you and your company/team doing to make your brand stand out in the minds of customers, to cut through all of the noise going on in the world?