Brenda's Blog

All articles from the 'Job Search' Category

How YOU™ Are Like Shampoo for Job Seekers Wins 2010 National Indie Excellence® Book Award

Author Brenda Bence’s book about how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is the Winner in the Career Category of the 2010 National Indie Excellence Book Awards.

How YOU™ are like Shampoo for Job Seekers is one of 80 category winners for 2010 in both fiction and non-fiction categories out of thousands of new books submitted by independent publishers from across America. Bence’s Job Seeker book also won the Grand Prize in the 2009 Best Beach Books Festival and was an award-winning finalist in the USABookNews.com National “Best Books” 2009 Awards.

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HOW YOU™ ARE LIKE SHAMPOO FOR JOB SEEKERS IS AN AWARD-WINNING FINALIST IN THE FOREWORD REVIEWS’ BOOK OF THE YEAR AWARDS

CHICAGO – Author Brenda Bence’s book on how to find a job using personal branding – How YOU™ are like Shampoo for Job Seekers: The Proven Personal Branding System To Help You Succeed In Any Interview And Secure the Job of Your Dreams – is an award-winning finalist in the Career category of the FOREWORD REVIEWS’ 2009 BOOK OF THE YEAR AWARDS. The winners in each category, as well as Best Fiction and Best Nonfiction winners, will be announced at Book Expo America in New York City on May 26, 2010.

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How to Build Your College Graduate Personal Brand: Your Work Isn’t Over Even After an Interview

If you walk out of an interview, breathe a sigh of relief, and think, “That’s it — I’ve done all I can, and it’s out of my hands now,” think again! I interviewed some of the country’s top college recruiters, who shared dozens of tips you can do after your interview to give yourself an edge when trying to land a great job. Here are just a handful:

Summarize Immediately. As soon as an interview is finished, find a quiet place to sit down, and write your summary of the meeting. You’ll probably forget some important points even if you wait just an hour or two after the interview. And, after several meetings with a number of companies, interviews will all start to blend together in your mind unless you take good notes right away.

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How to Build a Strong College Graduate Personal Brand: Recruiters’ Tips for What You Should Do During Your Interviews

So, you’ve defined your college graduate personal brand, and you’ve done the work to prepare for your interviews. Now, it’s the moment of truth. What can you do to make sure you put your best personal brand forward and ace the interview? I interviewed many of the country’s top college recruiters, and here are just a few of the tips they have for students to follow during job interviews:

Be Professional and Polite — Always. Do you say, “Hello. It’s nice to meet you”? Or do you say, “Hey there, how’s it goin’?” When you greet anyone in the company — no matter who it is (even if it’s someone you already know) — are you professional and polite? An interview is a time to be friendly, but not overly casual. And be sure to say “thank you” and “please” when it fits.

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Your College Graduate Personal Brand: The Most Important Things Recruiters Say You Should Do Before Your Interviews

As a college grad, defining and communicating a personal brand is the best way to stand out from the crowd and make sure potential employers know exactly what you have to offer. But, did you know that your personal brand is communicated not only during the interview, but before the interview, too?

After speaking with over 50 of the country’s top recruiters, I learned dozens of powerful tips that they suggest college grads consider during their job search. Here are just a few:

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Attention College Grads! How to Use a Post-Interview Thank You Note to Land the Job You Want

Statistics show that, on average, only about 10% of college grads write a thank you after an interview. So, should you? Absolutely! It’s a great way to distinguish yourself from the sea of other candidates, and it will help your individual personal brand stay memorable. In fact, if you’re in the “maybe” pile when you leave the interview, a well thought-out thank you could easily move you to the “yes” pile.

Here are some tips for making your follow-up thank you note a powerful statement that will help you build your college graduate personal brand and land a great job:

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Nice news to share!

Nice news to share! Dr. Mark Goulston, who authors a regular column for The Los Angeles Times, did a full write-up on my second book, “How YOU™ Are Like Shampoo for Job Seekers.”

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You Already Have a Personal Brand – Is It the One You Want?

Recently, I had the opportunity to share insights and tips for Personal Branding with television show host Adrienne Soresi from NBC 40 – Atlantic City. On her “Better Living with Adrienne” show, Adrienne and I talked about six different topics around Personal Branding – including:

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How Personal Branding Can Get You More Interviews … and a Great New Job

One of the most common misconceptions about searching for a job is that the person with the most or best experience is the one who gets hired. Truth is: You’re more likely to be hired for a job based on your connection with the interviewer than on your qualifications. And the best way to forge an instant, powerful connection with your interviewer is to define and communicate a strong job-seeker personal brand.

Personal branding – the way you want interviewers to perceive, think, and feel about you in relation to other candidates applying for the same job – can help you to build a relationship with a potential employer. And, that all-important connection begins long before you walk through the company’s doors for an initial interview. Indeed, a potential employer is developing a perception of your personal brand from your very first communication – whether by phone, e-mail, or snail mail. So, even if you’ve never thought about personal branding, you already have a job-seeker personal brand that is making impressions on your prospective employers – just by virtue of the fact that you’re looking for a job.

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After the Job Interview: Stay Consistent With Your Personal Brand

You’ve had a great interview, and you feel strongly that you’re a top contender for the job. Maybe the interviewer even told you that you’re the #1 choice. Even so, this is not the time to rest on your laurels. How you present yourself after an interview is just as important as what you did before and during the interview. In fact, some candidates have made mistakes after their interviews that took them from the top of the list to the bottom of the list.

The solution? Defining and communicating a strong “job-seeker personal brand” can
help you to maintain your place and become not just the #1 choice, but the candidate hired for the job. Personal branding when it comes to a job search is all about how you want potential employers to perceive, think, and feel about you in relation to other candidates. So, branding yourself helps you influence potential employers and allows you to establish a strong connection and relationship with your interviewer both before and during the interview. What many applicants forget, however, is that staying consistent with their personal brand after the interview is just as important.

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