Brenda's Blog

All articles from the 'Videos' Category

How do I make my brand stand out in a pandemic?

“How do I make my brand stand out in a pandemic?” That’s a question leaders have asked me during these past weeks and months, so I thought I would demonstrate with a recent personal experience.

In this very short video, I share an example of a simple, low-cost yet smart idea from a brand that genuinely made me feel they care about me, my comfort, and my safety. Watch to see what they did, and then let me know: What are you and your company/team doing to make your brand stand out in the minds of customers, to cut through all of the noise going on in the world?

Start building (or re-building) your brand now!

What makes right now a great time to start building (or re-building) your brand? In this interview with Success Labs, I share key reasons why YOU should consider building your brand, and reveal the foundational steps that are quick and simple to help you do just that.

Why they call it LeaderSHIP

Here’s my tongue-in-cheek-yet-honest take on why we call it Leader“SHIP.”

I’d love to hear your thoughts!

Watch me being interviewed on how to build an inspiring leadership brand

What a fun interview this was! Gil Petersil, host of Mastermind.Space interviewed me and asked some great and powerful questions related to leadership personal branding.
In this interview, I shared many different dimensions of branding yourself, including details around the five activities you do each and every day that help build your individual brand.
I also shared simple, effective, and fun exercises you can do to get clear on what your brand really stands for.
Click on the links in the video description to see various segments, and to jump to those parts of the video.
I hope you have as much fun listening to this as I did engaging with Gil!

Watch an interview I did where I share international learnings about leading during a crisis.

What a joy it was to be a guest today on John Baldoni’s LinkedIn Live series, GRACE Under Pressure! During this 30-minute interview, I share international learnings about leading during crisis – learnings I’ve gathered from coaching executives around the world during these times of uncertainty. Watch to find out the key actions global leaders are taking to sail through this current storm and thrive, despite the challenges.

A surprising and inspiring tale from the past that applies today… and what’s the moral of the story?

Since the first time I heard it, I’ve been fascinated by this gripping tale which took place almost 100 years ago. I’d love to hear your thoughts: What do you believe is the moral of this story? (Everybody I share it with seems to interpret it differently!) And how does it apply to leadership and to what we are experiencing in our world today?

Embrace this fascinating paradox to calm team members’ anxiety during tough times

With so much uncertainty in the world right now, how do leaders inspire, maintain calm, and communicate in a way that helps others do so, too? In this short video, I share a fascinating paradox that has helped many executive coaching clients pull through tough times and manage anxiety in their organizations. I’d love to hear what you think!

What do you do when nobody knows what to do?

Years ago, when my niece Niki was still developing her vocabulary, she fell and scraped her knee. After a fit of tears and an examination of the wound, Niki turned to her mother and, with a quivering lip, pronounced, “I need some pig stuff!”

Perplexed, her mother asked, “What do you mean by ‘pig stuff?'”

“You know,” Niki responded, “that pig stuff… oink-ment!”

As I sat down to write this blog post, I thought about that story. I get a feeling the whole world could use a bit of “oink-ment” right now, as we collectively try to find our way through these unprecedented, unsettling times.

Throughout these past weeks and months of the global COVID-19 pandemic and unrest and violence in many countries, I’ve been coaching executives from all around the globe, and I’ve noticed common trends and challenges they are experiencing.

As a result of that, I created a series of videos in which I share several simple yet impactful tips that can be implemented immediately, to help you, your family, and your teams thrive during this experience, not just “survive.”

I hope you will find these helpful – that they will serve as a little bit of “oink-ment” for us all.

What do you do when nobody knows what to do? How to lead yourself and others successfully, during times of uncertainty

Over the past weeks and months, I’ve been running webinars/virtual presentations to help clients’ companies and their leadership teams manage effectively through the myriad of unprecedented events that are unfolding across the planet.

At the start of each presentation, I pose a simple question to all participants: “What is one word you would use to describe the biggest challenge you are facing right now?” Attendees type in their answers, and there has been one word which has received the most responses by far during each and every single session. Can you guess what that word is?

“Uncertainty.”

That makes sense. In the modern world, no one has ever been through anything like what we are currently experiencing.

In life – and as leaders – we usually rely on experiences from the past to make plans for the future. But, what approach do you take when something completely unprecedented shows up on your doorstep? When there is no experience to fall back on and there is no clear indication of what is coming?

In essence, what do you do when nobody knows what to do?

I suspect no one will have “the” definitive answers to such a profound question. But I can share with you some tips and tools my clients are implementing which have helped them move forward into this vast unknown.

Below are links to a video series I’ve created that provides some answers to the key questions many of us are asking. In these short-length videos, I share several hints, tips, and tools that can be used immediately to succeed in times of uncertainty.

Here are links to YouTube videos with more hints, tips, and tools:

How to Inspire Others during Challenging Times: “How do I address the sense of uncertainty among team members, when the future is so unclear?”

How to Master Virtual Connections: “How do I make meaningful connections with clients and keep business growing, while working remotely?”

Inspiring Self-Leadership during Challenging Times: “How do I stay productive and focused as I move into this ‘new ab-normal?'”

I hope you found these videos to be helpful as you navigate our new “ab-normal.” 

Overcome the “virtual mental barrier”

From executive coaching clients, I’m hearing phrases like, “Connecting with clients via video is just not as good as in person!” and “Video is definitely second best to communicating with clients live!” I encourage them to get over this “virtual mental barrier.”

If we believe video is second best to in-person, we’ll prove ourselves right — we’ll subconsciously discount it and not bring our best selves to remote conversations. Click on the video below, reframe your thinking, and embrace video as a powerful tool with many strengths and advantages.

The true meaning of lines on faces—and how to use them to connect with others

As we connect virtually with people across the world, we are often getting a closer look at others’ faces than we might get in person. This offers a fantastic opportunity to learn and practice a new skill that can help you better understand people and to connect with them instantly: the epigenetic approach to reading faces.

Ever wonder why someone has lines across their forehead, or lines that come down from the sides of their cheeks, or why some people have two vertical lines in between their eyebrows? None of those lines are caused by aging (cue sigh of relief!) Instead, they are all due to “epigenetics” – how your life events are captured and reflected on your face. Watch this short video I made about this eye-opening, simple-to-learn skill, and uncover the easiest way to making instant and better connections with anyone, anywhere.

P.S. It’s fun, too!