How YOU are like Shampoo.
April 2008
Personal Branding e-Newsletter
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In This Issue
Congratulations to our Winning Subscribers!

Myth #3: "Creating a Personal Brand is fake."

A "book trailer?" What's that?

Bestseller status! A sincere thank you...

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How YOU(tm) Are Like Shampoo Website

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How YOU(tm) are like Shampoo book trailer
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Recent Events

Author Brenda Bence autographs a book at a recent launch event 

Author Brenda Bence autographs books at a recent launch event in Thailand.  Over 300 people attended - a great time was had by all!
Author Brenda Bence will be traveling around the world this year as she trains and speaks to clients across the globe.

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please
e-mail her at:
Here are just a few of the cities where Brenda will be training and speaking this year:
For the week commencing...
April 7:  Prague, Czech Republic
April 21:  Hong Kong & Singapore
April 25-27:  Amelia Island, Florida
April 28:  Santa Rosa, California
May 26:  Singapore
June 2:  Lincoln, Nebraska
June 9:  Omaha, Nebraska
June 16:  Hershey, Pennsylvania
June 23:  Amsterdam, The Netherlands
June 30:  Amsterdam, The Netherlands
August 5:  New York City, New York
August 25:  Kuala Lumpur, Malaysia
September 8:  Ho Chi Minh City, Vietnam
September 15:  Ho Chi Minh City, Vietnam
October 6:  Lincoln, Nebraska
October 13:  Boston, Massachusetts
November 10:  Montreal, Canada

"You'll never make it if you fake it."  That's the idea behind this month's Personal Brand Myth as we explore the importance of being authentic when branding YOU™. Be sure to read our feature article below to find out more!

Congratulations to our Winning Subscribers!

In last month's e-newsletter, we offered five opportunities to receive both an audio book version and a f*ree Exercise Manual download of How YOU™ are like Shampoo. All that was required was to e-mail me a question about the How YOU™ are like Shampoo personal branding system and your name was automatically entered into a drawing.


Many thanks to everyone who responded!  Your questions were great and, in fact, this month's Personal Brand Myth is based in part on a question that was submitted by one of our readers, Janelle, who asked: "Personal Branding sounds kind of 'fake' to me - is it?"  Thanks, Janelle, for your question (and we hope you enjoy your new audio book and Exercise Manual!)


So, is personal branding 'fake?' Read on to find out more about the importance of being real when it comes to branding yourself.


Here's to YOU™!

           Brenda Bence
Author Brenda Bence

Myth #3:  "Creating a personal brand is being fake."

This myth is one of the most unfortunate ones flying around about personal branding. It comes from the belief that a personal brand is about conveying a "façade." You may remember in our first e-newsletter that we talked about the myth that "Personal Branding is all about the way you Look." Just as your personal brand is not just about the suit you wear, it is also not about pretending to be someone other than who you really are.


But you may be asking: Doesn't personal branding have to do with what your Audience thinks about you? Yes, it does! As our personal branding system points out, your personal brand exists in the mind of your Audience, so the perceptions of your Audience are paramount to the success of your personal brand. But that doesn't mean that you should try to meet the needs of your Audience by pretending to be someone you're not. Quite the contrary!


Our Personal Branding System is about helping people to become more satisfied at work. How can you do that if you're projecting a false image that has nothing to do with who you are and what you enjoy doing? No one could possibly be happy in that kind of situation.


Here's the truth: You must be authentic to be true to your personal brand. Yes, you must offer something of value to your Audience that meets their Need. That's primary. But what you offer is based on who you are as an individual - not some character that you've created because you believe it's what your Audience wants. What a rotten existence that would be!  If the only way you can be happy in your job is to project a fake personal brand that has nothing to do with your personality, you definitely need to rethink your job and/or your career.


The system outlined in How YOU™ Are Like Shampoo is about finding ways to be more authentically you in your career than ever before. We designed it that way because we believe it's so important. And being true to you leads to greater satisfaction and happiness on the job.  Think what a different world it would be if everyone felt fulfilled in their careers? There are far too many people unhappy in their jobs, but it simply doesn't have to be that way.


The framework in our Personal Branding Systems helps you to learn about your true, hidden strengths and talents and how to use them in your work life. It guides you to think about your Character and how you can incorporate your best personality traits - traits that are natural to you - into your desired personal brand.


So, once again, remember:  You must be authentic to be true to your personal brand. A fake personal brand is not "personal" at all. That would be someone else's brand and someone else's life. 


Here's to being true to YOU™!

A "book trailer?"  What's that?

You've heard of a "movie trailer," right?  You know - you're in the cinema waiting for the feature film to start, popcorn and drink in hand, and then on the screen comes 2-3 "snippets" of upcoming movies that will soon air?

Well, now you can check out our new "book trailer," too! Yes, our talented friends at Lifeworks Studios in South Africa have developed a fun trailer for How YOU™ are like Shampoo and have placed it on YouTube for us.  We got a kick out of it, and thought you might, too.
So, grab some popcorn and a drink, and click on the link below!
Bestseller status!  A sincere thank you...

A sincere note of gratitude to all of you who have helped How YOU™ are like Shampoo hit best seller status in both Thailand and at our U.S. Distributors, Atlas Books. We are thrilled and incredibly grateful for your support!


Until next month - all the best to YOU™!

© Copyright 2008. Brenda Bence
© Copyright 2008. Global Insight Communications, LLC
All Rights Reserved.


You have my permission to forward this newsletter to your friends and colleagues.

You also have my permission to use these articles on your website or in your own e-newsletter but you MUST include the following: Brenda Bence is founder and President of BDA International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author if the book How YOU™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work. For more information, visit or

Copyright (c) 2008 Global Insight Communications, LLC