How YOU are like Shampoo.
April 2009
Personal Branding e-Newsletter
Forward to a Friend
In This Issue
My Sincere Offer - and Thank You - to YOU™

YOU™ and Your Company: Making the Corporate Brand / Personal Brand Connection

Thoughts on the Economy: Wise Words From a 9-Year-Old

Job Search Advice for Recent or Soon-to-Be Graduates

Download Your Fre*e Copy of My Most Recent Book!

Quick Links
Visit Brenda's newly-updated website!
How YOU™ are like Shampoo for Job Seekers Released!
 Author Brenda Bence with Brendon Burchard
On January 2, 2009
How YOU™ are like Shampoo for Job Seekers
was released!

Read the press release by clicking here
Recently, Terry Brock -
 CEO and President of Achivement Systems, Inc. -
interviewed author
Brenda Bence about her new book. In this video, Brenda shares some great tips for job seeker success using
personal branding.
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If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please
e-mail her at:
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Here's where Brenda has engagements scheduled in the remainder of the first-half of 2009: 
For the week commencing... 
(first-half of the year):

April 20:  New York City
April 27-28: Cambridge, Mass
April 29: Boston, Mass
April 30-May 6: Chicago, Illinois
May 11:  Bangkok, Thailand
May 13: Bangkok, Thailand
May 18: Bangkok, Thailand
May 21-22: Bangkok, Thailand
May 27-29: Bangkok, Thailand
May 30-June 8:  Omaha and Lincoln, Nebraska
June 22:  Bangkok, Thailand
June 26: Bangkok, Thailand



Brenda and her books have been making headlines lately!

News Flash!

Macmillan recently purchased the rights to print and distribute Brenda's new job seeker book in 7 countries
Global Insight Communications (publisher of the How YOU(tm) Are Like Shampoo book series) welcomes MarketAsia Distributors as a partner.  MarketAsia will be distributing Brenda's books throughout Singapore, Malaysia, and Indonesia.
Interested in interviewing Brenda?  Visit Brenda's "Media Room" page here




Mea culpa!  On January 2, 2009, my second book was published... and I haven't even told you about it yet! (which gives you a pretty good idea of how busy 2009 has been so far...)


This second book in the How YOU™ Are Like Shampoo  personal branding book series outlines how to use personal branding for greater job search success.  And to apologize for not letting you know sooner, I'm going to give you a copy of the book absolutely fr*ee - as long as you act on my offer within the next 7 days.  See the article below for more information on how to receive the new book - no strings attached!   It's just my gift to YOU™.

My Sincere Offer - and Thank You - to YOU™  
As I said above, the second book in my personal branding book series is now released, and I'm happy to say it's been receiving great reviews. It has also already reached hundreds of people around the world who are focusing on getting a great new job faster - despite tough economic times.

Because I want to thank you for being a part of our personal branding online community this past year, I am making an unprecedented offer:  For the next 7 days, you can download the entire e-book version of my new book - How YOU™ Are Like Shampoo for Job Seekers - absolutely fre-e.  Yes, you read that right - you can have the complete 280 page e-book (which normally costs $19.95) at no cost to you at all - if you act quickly. 
Am I crazy to offer this?  Maybe, but this is my way of saying "thank you" for being a part of the success of How YOU™ Are Like Shampoo this past year.

In fact, I'll go even one step further: If you know of someone who is out of work and looking for a job but who is not currently a part of our online community, send them the link within the next 7 days so they can download the e-book for fr ee, too.  (Your friends are my friends. Plus, I really want to see everyone getting back to work again.)
The only favor I would ask in return is to (a) let me know what you think of the book once you've had a chance to read it (I sincerely value your inputs!), and (b) tell as many people about the book as you are willing and able. Thank you in advance!

For instructions on how to download the e-book, please see the instruction box at the end of this e-newsletter.
Remember:  This offer is only valid for the next 7 days, so act quickly!
Enjoy reading - and here's to YOU™!
Brenda and Best-Selling Author Jeffrey Gitomer catch up in the U.S.

Brenda Bence
Author of the award-winning How YOU™ are like Shampoo personal branding book series
Released January 2, 2009!
How YOU™ are like Shampoo for Job Seekers:  The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams.


YOU™ and Your Company:  Making the Corporate Brand / Personal Brand Connection 
You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company's brand? What role does that "connection" - or lack of a connection - play in your career success? And how do you determine if your personal brand is out of sync with your company's brand?
Whether we're talking about personal brands or corporate brands, here's a secret that the best marketers know: Great brands don't get to be great by accident.  In fact, there is a tried-and-true formula for building great brands, and it starts with defining six core elements. These elements fit together like puzzle pieces to define your personal brand or your company's brand, and they reflect what you want your firm - and "YOU™", the trademarked you - to stand for. How does your personal brand line up with your company's brand in terms of these six elements?

Thoughts on the Economy:  Wise Words From a 9-Year-Old
Recently, Grey - the 9-year-old son of my lifelong friend, Danielle - blessed us with the following gem of a phrase:
Fear is like a goldfish.
The more you feed it, the bigger it grows.
I thought that was incredibly insightful - and it's so true, isn't it?  If we're not mindful of it, the fear that has come about as a result of the recent economic downturn can feed on itself and grow bigger and bigger.  I appreciated that gentle reminder from my young friend, Grey.
In my last e-newsletter, I shared some tips on how to fight the fear that has grown in the world lately and how to replace that fear with strong actions you can take immediately to protect and grow your personal brand during these interesting times. 
If you'd like to read that article - or any other articles from  past e-newsletters, feel free to visit our e-newsletter archive at the following link.


Job Search Advice for Recent or Soon-to-Be Graduates
Brenda was recently interviewed by Kiplinger's Personal Finance and gave some specific advice for how recent graduates - or those who are graduating soon - can benefit from personal branding in their job search.

Instructions for Downloading Your Fre-e Copy of How YOU™ Are Like Shampoo for Job Seekers:
To receive your complementary copy:
1)      Click here or go to
2)      Enter your e-mail address in the box, then click on the box that says "download"
3)      You will then receive an e-mail in your inbox.  Follow the instructions there to download the fre*e e-book.
I really want to see us all get back to work!  So, for the next 7 days, I'm making this special offer available to our online community, their friends and their relatives:
** Buy the 60-page Job Seeker Personal Brand Manual of Exercises for a discounted price of $9.99 (more than 25% off retail price) and you will receive the Job-Seeker Personal Brand E-Audit (regularly $7.95) as a gift! **
Click here to read more about this special offer or go to (why not pass this on to a friend or relative who is looking for a job?) 
(c) Copyright 2009 Brenda Bence
(c) Copyright 2009 Global Insight Communications LLC 


You have my permission to forward this newsletter to your friends and colleagues.

You also have my permission to use these articles on your website or in your own e-newsletter but you MUST include the following: Brenda Bence is founder and President of BDA International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author of the award-winning  How YOU™ Are Like Shampoo 
personal branding book series. For more information, visit

Copyright (c) 2009 Global Insight Communications, LLC