How YOU are like Shampoo.
December 2009
Personal Branding e-Newsletter
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In This Issue
Top 10 Reasons Why Leaders Should Celebrate Wins

Tips for Low-Cost Branding

Personal Brand Damage Control

Use Your Online Personal Brand for Greater Job Search Success

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New! To be released early 2010

How YOU™ Are Like Shampoo for College Graduates

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The only 

 Personal Branding System designed specifically for college grads. Click here if you would like to be notified when the book is released.

Brenda spoke to, trained with, or coached clients across four continents in 2009. 
Plane flying around the globe  

Brenda is now booking engagements for 2010.
Write to Brenda  if you would like her to speak, train, or coach your team in the coming year.


Job Seekers Book Wins GRAND PRIZE at the 2009 Best Beach Books Awards!
Click here to read more 

How YOU(tm) Are Like Shampoo for Job Seekers Front Cover 

Buy your copy of How YOU™ Are Like Shampoo for Job Seekers - Click here

Happy 2010! For me, the beginning of any new year always signals a time for change, and the adage "out with the old, in with the new" keeps running through my head. Author Brenda Bence with Brendon BurchardWith that theme in mind, we're busy making a number of changes here at BDA International. In particular, this will be the last e-newsletter under the "How YOU™ Are Like Shampoo" theme.  Thanks to the exciting business growth we've experienced since we launched this newsletter back in January of 2008, we will be shifting this publication to embrace a variety of brand-related themes. Titled as the "Brenda Bence" newsletter, we will share news and updates on effective company or product branding, how to achieve greater success through personal branding on the job, how to brand yourself as a leader in your organization, and how to use branding to land a new and better job in the competitive market place. 

To give you a taste of things to come, we've included in this last HYALS e-newsletter a sample of just a few of the types of brand-related topics you can expect to read about in the future.  Be sure to whitelist "" to avoid missing future editions.

I send you the very best of wishes in 2010 and look forward to staying in touch in what is bound to be an exciting new year!

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Brenda Bence 

Author of the award-winning How YOU™ Are Like Shampoo series of personal branding books.

Top 10 Reasons Why Leaders Should Celebrate Wins  
(Hint: It Gives Your Leadership Personal Brand a Boost!)
Author Brenda Bence with Brendon BurchardWhen your team experiences a success, what do you do? Do you brush over these wins, automatically working toward the next goal without an acknowledgement of what has been achieved? Do you share a quick "congratulations" or "good job" and then head back into your office?


In our non-stop, 24-7 world, it's all too easy to place immediate focus on your next task at hand and forget to stop and reflect on what's been achieved. But if you ignore the wins of your team, you miss a vital opportunity not only to inspire your team on to even greater successes, but to strengthen your own leadership personal brand in the process. READ MORE  

 Fre*e Tele-Seminar: Tips for Low-Cost Branding
Low Cost Branding tele-seminar 
Listen as Brenda is   interviewed by Darryl Mobley of the Association of Small Business Marketers in this fre*e hour-long seminar.

Don't have a lot of money, time, or resources to market your brand or business effectively? No problem! Brenda shares top tips on how to be a smarter marketer at low cost or no cost at all. Click here

Personal Brand Damage Control: 8 Tips to Stay on Top at Work

8 Tips To Stay On Top At WorkEvery day at work, you run the risk of damaging your personal brand - even if you don't think you have one. How is this possible? Well, your personal brand is the way people perceive, think, and feel about you in relation to others. The people you work with already have perceptions, thoughts, and feelings about you, so just by virtue of being "you" in the workplace, you already have a personal brand.

The question is whether you have the personal brand you want. Is your brand bringing you greater success, or is it actually holding you back? Not knowing the answer to that question can mean the difference between a career that stays land-locked and a career that skyrockets.
So, what are the top 8 ways to keep personal brand damage under control? READ MORE

Use Your Online Personal Brand for Greater Job Search Success.


LinkedIn logo_2Recently Brenda Bence interviewed Jason Alba, author of "I'm on LinkedIn, Now What?" about how to  strengthen your personal brand online and improve your job search success. Click here to listen in: Brenda Bence interviews Jason Alba


What Others Are Saying About How YOU™ Are Like Shampoo for Job Seekers

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"How YOU™ Are Like Shampoo for Job Seekers is one of the most comprehensive books on succeeding at job interviews that I have read."


Dr. Mark Goulston, Columnist - Los Angeles Times

                                                                 December 6, 2009

You have my permission to forward this newsletter to your friends and colleagues.

You also have my permission to use these articles on your website or in your own e-newsletter but you MUST include the following: Brenda Bence is founder and President of BDA International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author of the award-winning  How YOU™ Are Like Shampoo 
personal branding book series. For more information, visit

Copyright (c) 2009 Global Insight Communications, LLC