In This Issue

How to Tackle Social Media: Get Back to the Basics

Would You Want to Work for YOU? Four Tips to Help You See Your Leadership Personal Brand Through the Eyes of Others

Listen in as Brenda is interviewed about Personal Branding on six different episodes of the "Better Living with Adrienne" Show - NBC-TV

Ask me a question, and earn a chance to win a f*ree e-book!



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How YOU Are Like Shampoo for College Graduates
Just Released!


How YOU™ Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love.


Help a college grad - give  them the gift of a successful job search!


Click here

Brenda travels around the world

Where in The World is Brenda Now??

Author, Speaker, Trainer and Coach Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe...

Airplane taking off

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please

e-mail her at:

Here's where Brenda has engagements scheduled in the next few months:



March 1:  Book Launch - Personal Branding for College Grads - U.S.

March 1:  New York City

March 2-4: New Brunswick, New Jersey

March 5: Boston, Massachusetts

March 10: Bangkok, Thailand

March 15-19: Prague, Czech Republic

March 29: Bangkok, Thailand

April 16:  Khao Lak, Thailand

April 23-24: Lincoln, NE

April 29: Kansas City, MO

May 4-5: Toronto, Canada

May 17-21:  Cebu, Philippines (tent.)

May 24:  Bangkok, Thailand

June 2:  Shanghai, China

Brenda is now booking engagements for the rest of 2010.


Write to Brenda if you would like her to speak, train, or coach your team.

Brenda Bence - Achieving Greater Success for YOU and Your Company Through the Power of Branding
March 2010


Branding Matters

Welcome to the first edition of my "re-branded" branding e-newsletter!  Even though this e-newsletter now carries my name, it is definitely more about you - and YOU®, The Trademarked YOU - than about me. Together, we'll explore how to use the power of branding to achieve more in your career, strengthen your position as a leader within your organization, find the best job, grow your business, and even improve your personal life. Yes, smart corporate and personal branding can do all of that - and more.

To get you started toward the achievement of these goals, I'm offering you a F*REE copy of my recently released e-book Branding Matters. This offer is only available to e-newsletter subscribers, so be sure to click on the link here to receive this complimentary gift. It's filled with lots of practical info to help you brand yourself, your company, and your products.

Most importantly, I want to hear from you! What topics are you most interested in exploring? What corporate and personal branding questions would you like to discuss and find out more about? Let's start a dialogue that will help make this a banner year for YOU™!

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Brenda Bence

How to Tackle Social Media: Get Back to the Basics


The excitement of so-called "new media" is keeping marketers and branders up at night. As they explore this new, uncharted territory, marketers all across the globe are asking themselves questions they never would have conceived of just ten years ago. "What's our Facebook strategy for driving consumer loyalty?" "Who should be managing our brand's Twitter account?" "How do we leverage YouTube to create the next big 'talk-of-the-globe' video?"


Social media has become Goliath to every marketer's David. In case you've been sleeping at the wheel, here are a few facts for perspective:

  • The number of people on Facebook is now larger than the population of the United States; indeed, if Facebook were a country, it would be the third largest in the world.
  • Twitter doubles its population every 90 days and reportedly has more than 55 million monthly visits.
  • 25% of all web searches end up at YouTube, making it the second largest search engine in the world.

Publishing magnate, Rupert Murdoch is quoted as saying that these changes represent the biggest shift in communications since the invention of the printing press 500 years ago. So, clearly, social media is not a fad. It's here to stay, and it is fundamentally changing not only the way we communicate with consumers, but the way consumers communicate with each other.

The Fundamentals Haven't Changed


But in the midst of all this flurry of excitement, it's important for marketers to sit back, take a deep breath, and remember: "How" we communicate with consumers may be changing dramatically, but "what" we communicate should not change. Read More

Would You Want to Work for YOU?
Four Tips to Help You See Your Leadership Personal Brand Through the Eyes of Others

Would You Want to Work for YOU?

The Starbucks brand of coffee can teach you a lot about your own brand as a leader. How? Well, consider this for a moment ... When coffee is in its natural coffee bean state, it's a commodity that sells for just 1-2˘ per cup. When you add packaging and a brand name to it and place it on a grocery store shelf, the price of that coffee goes up to 5-25˘ per cup. Throw in service and personality by offering that coffee at, say, Dunkin Donuts, and the price rises to around 75˘ to $1.50 per cup.

But then, there's Starbucks coffee, which sells for $2-$5 per cup. How does Starbucks do that? And what does Starbucks have that those other cups of coffee don't?

It isn't just a better tasting cup of coffee. What Starbucks offers is something so much more than taste - it offers a rewarding coffee experience. When we buy a cup of Starbucks coffee, we're paying for the experience of taking a break during the day ... the experience of enjoying a jolt of java with friends ... the experience of relaxing with a mocha latte after a night at the theatre. It's those experiences that differentiate Starbucks from so many other coffee brands.

The same is true of you and your own leadership personal brand. If you want to earn more money, advance in your career, and keep moving up the corporate ladder, think about the experience you offer as a leader in the workplace. If you could step into the shoes of those you are leading, what would it feel like to be part of a team with you at the helm? In short, would you want to work for YOU? Read More


Listen in as Brenda is interviewed about Personal Branding on six different episodes of the "Better Living with Adrienne" Show - NBC TV

Gain useful personal branding tips on the following topics:

What Is a Personal Brand, and Why Is It Important?

Your Reputation - Is It the One You Want?

Key Personal Brand Busters® to Avoid.

How to Use Personal Branding to Get a Great Job Faster.

Successful Personal Branding Outside the Workplace.

Entrepreneurs: Making the Company Brand / Personal Brand Connection

Ask me a question, and earn a chance to win a f*ree e-book!

Do you have a question you would like to ask about anything related to Corporate Branding or Personal Branding? If so, email me your questions and your name will be entered into a contest. Every question you ask earns you a chance to win an e-book copy of The Power of the Platform: Speakers on Purpose e-book.  Three winners will be selected, and their questions (along with answers) will be shared in the next e-newsletter. 

Just e-mail me your questions at, to enter today!

The Power of the Platform: Speakers on Purpose

A little more about The Power of the Platform: Speakers on Purpose:  Brenda Bence, along with many of the world's other finest keynote speakers, have come together in one book to help you develop your own greatness. Published in late 2009 by the Las Vegas Convention Speakers Bureau, The Power of the Platform: Speakers on Purpose will help you discover:

  • The path to finding your purpose
  • How to overcome life's most difficult challenges
  • Secrets to happiness and success
  • Leadership and business skills
  • Keys to effective communication . . . and more!
Send in your questions today and earn a chance to win a f*ree copy of The Power of the Platform!

I look forward to staying in touch. All the best, and here's to YOU™®!

Brenda Bence

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You also have my permission to use these articles on your website or in your own e-newsletter but you MUST include the following: Brenda Bence is Founder and President of Brand Development Associates International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author of the award-winning How YOU™ Are Like Shampoo personal branding book series. For more information, visit
Copyright © 2010 Brenda Bence. All Rights Reserved.