In This Issue

Can you guess the most popular leadership development topic today?

Are YOU interested in the topic of Executive Presence?



Build an executive leadership brand that inspires loyalty and drives employee performance

Brenda's step-by-step leadership personal branding system to take charge of your career.  Earn more, do more, and be more at work.

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Build a powerful brand that is high on results but low on cost
How YOU(tm) Are Like Shampoo for Job Seekers Front Cover

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The Power of the Platform: Speakers on Purpose
Brenda and other well-known speakers inspire and motive you to live your purpose

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Brenda Bence - Achieving Greater Success for YOU and Your Company Through the Power of Branding
March 22, 2016


I am often asked, "What is the most popular topic clients request when it comes to leadership development?"

My answer? "Presence" -- specifically Executive Presence. I have found that Executive Presence is that "special sauce" which separates good leaders who "do well" from outstanding leaders who catapult to the top of their organizations. 
Let's face it - most leaders have good enough technical skills, business acumen, and all-around smarts to achieve a certain level of success in an organization. But, a powerful sense of "presence" - that je ne sais quoi - is often what's missing, and that is what can hold back many leaders from advancing in their careers.
How Are What is Presence? And, more importantly, how do you get it? The way I like to define Executive Presence is a certain set of attitudes, behaviors, and skills which - when combined - send the right signals, influence others, and ultimately drive results. When you develop powerful Executive Presence, you automatically strengthen your Leadership Personal Brand, i.e., the way others perceive, think, and feel about YOU™, which is a critically important foundation of success.

"That sounds appealing," many clients have told me, "but can Executive Presence really be developed?" Absolutely. Let's face it: No one is born with Presence - it is a learned behavior with multiple facets which is strengthened through intention and practice.

What is the essential first step in developing your own Presence?  It's getting clear on how well you currently fare with the various aspects that make up Presence.
With that in mind, I'm sharing with you below a self-assessment that highlights some fundamental facets of Executive Presence.  This will help you review the state of your own Presence, both in your personal and professional life. 
In addition, further below in this newsletter, you will find a link to more complimentary tips through dozens of articles I have written on Executive Presence and leadership branding.
Lastly, if you are going to be in Singapore on March 29, come join me at the Sheraton Towers Hotel on Scotts Road where I will be a judge for the Finale of "The Speech." It's a contest where the audience listens to speeches delivered by four finalists -- all up-and-coming speakers who have been mentored by the professional speakers on the judges panel (myself included).  You can find out more below. It's bound to be loads of fun!
All the best, and here's to YOU™!


Assess the State of Your Own Executive Presence

Take this quiz, and see how well you are doing on these key facets of Executive Presence, which can in turn impact your Leadership Personal Brand. 

On a scale of 1 to 6, with 1 the lowest score and 6 the highest score, rate yourself in the following areas. (Be honest with yourself!)

How would you self-assess your Executive Presence attitudes, behaviors, and skills?

Self-assessment from 1 (low) to 6 (high)

I have a strong positive influence on my family, my team, coworkers, colleagues, and superiors.

I manage my emotional reactions well at home and in the workplace, and I stay calm under pressure.

When I need to let someone know I'm unhappy with a situation, I speak to them calmly and assertively. I don't express my feelings in a passive-aggressive way.

I am resilient when pressure builds at home or on the job.

I speak up in very important meetings and when in the presence of more senior leaders.

When I am attending a gathering or a meeting, I am able to focus 100% on the topic at hand, without distracting thoughts or checking my phone for messages.

Based on the way others relate to me, I believe I exhibit charisma both at home and on the job.

I have inner self-confidence, and I believe in myself.

When team members and others push back on my decisions, I manage the situation in a professional, balanced way so that the best choice is made without harming workplace relationships.

I'm capable of thinking on my feet when under pressure.

When conflict arises, I manage it steadily, without damaging personal or professional relationships.

I am aware of and effectively manage my Leadership Personal Brand, not just within my organization, but also externally within my industry.

I know how to maneuver office politics, as necessary.

When I'm called upon to make a presentation, I do so powerfully, engaging my audience from beginning to end.

I use storytelling as a means of engaging others when I communicate.

Obviously, if you rated yourself a "5" or a "6" on all 15 of these Executive Presence attitudes, behaviors, and skills, good for you - well done!  Based on my experience though, that would be rare. It's not unusual to have room for improvement on a fair number of these attributes.
So, take a moment to review your self-scores, and write down two or three aspects of Presence that are the most important for you and which you would like to improve. 

Action Steps
Sit back, and assess your scores.  Where did you do well?  In which areas did you score lower?
On the statements where you scored well, ask yourself what allows you to do that.  What makes you think those are areas where you exhibit strengths?
Now, look at the questions where you ranked lower and choose a specific aspect of Executive Presence that you would like to strengthen the most.  

1.  Find a role model (boss, peer, colleague) whom you think embodies that particular aspect, and seek their advice on how they have managed to succeed in that area.  You might even ask them if you can observe them in action and take note of what they do to really excel at that particular Executive Presence characteristic.  

2.  Check out the articles I've written on various executive and leadership topics.  These articles can be found here.
3.  Lastly, consider enlisting an "accountability buddy," someone to help support you in developing your Presence, and share your plan with them.  Ask if that person would be open to following up with you on your plan as well as giving you honest feedback as you progress.

Interested in the Topic of Executive Presence?
I regularly present keynotes and offer interactive, live-learning programs on the topic of Executive Presence to audiences around the world. These programs, which are popular with corporate clients, drive lasting mindset and behavior changes in leaders. 
Click here to learn more about our Executive Presence keynotes and other popular programs we offer, or feel free to contact me at
Of course, I also work one-on-one with individual coaching clients to build and strengthen Executive Presence. You can find out more by visiting

If you like the reality TV show "The Voice..."

... then you might want to attend the finale of "The Speech" which will be held in  Singapore later this month!
Back in November of 2015, budding professional speakers auditioned for a mentor at a meeting of the Asia Pacific Speakers association in Singapore.  Just like on the reality TV Show "The Voice," the mentors "competed" for which speaker/mentor they wanted to work with, and mentors and mentees were paired.
Fast forward to four months later, and now the mentees are taking their learnings from the last few months and competing in the final round, where the audience gets to vote on which finalist delivers the best speech!  I will be serving as a panelist, since I have been mentoring one of the competitors.
This is a great opportunity to experience being an active audience member in a fun show, while also getting to enjoy some great speeches by budding professional speakers.
The Finale will be held Tuesday, March 29 2016, at Sheraton Towers Hotel, from 6 p.m. - 9.30 p.m.  If you want to join the fun, purchase tickets at:
See you there!

I love staying in touch with you, so please feel free to write with any questions or thoughts.   Thank you in advance, and I look forward to hearing from you.

Here's to YOU™!

  Brenda Bence

Brenda Bence