In This Issue

The Power of Gratitude in Building a Strong Brand for Yourself

Take the "Gratitude Challenge"



Build an executive leadership brand that inspires loyalty and drives employee performance

Brenda's step-by-step leadership personal branding system to take charge of your career.  Earn more, do more, and be more at work.

SBBB book cover
Build a powerful brand that is high on results but low on cost
How YOU(tm) Are Like Shampoo for Job Seekers Front Cover

HYALS CG front cover

Sign up for our E-Newsletter and receive a f*ree E-Book to help you build a strong brand for yourself as a leader

Sign up for Success Tips Here


Read past issues

E-Newsletter Archive
Friend Me!
Subscribe to RSS

Get Regular Updates

View Videos

Watch Brenda's Channel

Follow Me

Access Quick Tips & Tools

Stay In Touch

Stay In Touch

Brenda travels around the world

Where in The World is Brenda Now??

Author, Speaker, Trainer and Coach Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe...

Airplane taking off

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please

e-mail her at:

In addition to coaching sessions, here's where Brenda has engagements scheduled in the next few months:

March 7-19: Singapore
March 20-30: Hong Kong
April 1-15: Singapore
April 16-30: U.S.A.
May 1-31: Singapore
May 31-June 6: U.S.A.
June 7-14: Singapore
June 18-21: Taipei
June 22-July 27: Singapore
July 28-Aug 2: Hong Kong
Aug 3-Sept 8: Singapore
Sept 9-14: Hong Kong
Sept 15-28: Singapore
Sept 29-Oct 10: U.S.A.

Contact Us


Brand Development Associates International  


Singapore Contact Information


Phone: +65-6322-1491

Fax:      +65-6322-1493   

6 Battery Road #30-01 

Raffles Place

Singapore 049909


U.S. Contact Information


Phone: +1(312) 242-1830
Fax:      +1(312) 277-9211

10785 W. Twain Ave., Suite 102

Las Vegas, NV 89135



Brenda Bence - Achieving Greater Success for YOU and Your Company Through the Power of Branding
March 6, 2018


As we enter the third month of 2018, the prevailing feeling for me is one of gratitude.
Why? Well, recently I was notified that I have been ranked #9 on the 2018 World's Top 30 Coaching Professionals  list and #5 on the 2018 World's Top 30 Branding Professionals by the Global Gurus organization. It is truly an honor to be in the company of such influential global coaches as Marshall Goldsmith, Tony Robbins, and Jack Canfield and such excellent brand experts as Sally Hogshead, Joe Callaway, and Martin Lindstrom.
I am incredibly grateful to you, as a newsletter subscriber, for your votes, and for your ongoing support and help. I can't thank you enough!
With that in mind, let's spend a little time on the power of gratitude. After all, to build a successful leadership brand for yourself at work, gratitude - and acknowledgement - are foundational.
Once you've had a chance to read my thoughts, I encourage you to take the "gratitude challenge" that I've outlined near the end of this newsletter. Try it and see how it goes! And, please do let me know the outcomes. How has acknowledging others changed your own outlook or perhaps your relationship with your team? Your boss? Your colleagues and peers? I look forward to hearing your stories!
Thank you once again, and all the best - here's to YOU™!

In Gratitude,

The Power of Gratitude in Building a Strong Brand for Yourself

Nancy walked into my coaching office looking exasperated.
"You don't look all that happy," I said. "How can I help?"
"I'm so demoralized at work," she quickly responded. "My boss never gives me recognition or credit for what I do, despite working long hours and achieving great results."
"Interesting," I said. "So, tell me, Nancy, how often do you acknowledge what your team members do well at work?"
Nancy paused and looked at me. Then, she smiled and chuckled quietly.
"Truthfully... hardly ever," she said. "I'm always so busy finding and fixing problems, so I generally don't acknowledge others. If I'm not offering kudos, I guess I shouldn't expect to receive kudos back, right?"
"What would you like to do about that?" I asked.
That's what began Nancy's "homework assignment" of regularly giving compliments to her team. We set up three key guidelines:
  1. focus on what others were doing right instead of wrong;
  2. compliment at least three individuals per day; and
  3. make sure that every acknowledgment is genuine, well-deserved, and specific.
How did it go? Nancy described the outcome of her assignment as "astounding." Within the span of a few short weeks, her direct reports started coming in to work earlier, getting more done, their spirits were brighter, and relationships were improving.
Nancy learned an important self-leadership lesson - that making a little bit of effort to recognize others can create a significant difference. And that difference was not just in morale, but in productivity and outcomes, too. So, recognizing others isn't just the right thing to do for those individuals, it's the right thing to do for the company as a whole.
By the way, Nancy also started acknowledging her boss when she noticed him doing something well. Guess what came out of that? He began to pay her compliments more often, too. The benefits were full-circle.
Even just the act of saying "thank you" can have an enormous impact. Think about it: Don't you respond well when someone thanks you for what you've done? As leaders, it's important that we say thank you to our team, our colleagues, and our superiors regularly, not just on occasion. Not only does gratitude motivate others, but you set an example that can change the entire mood and culture of your organization. And it strengthens how people perceive, think, and feel about you as a leader at work.
Focusing On What's Right
You'll notice that part of Nancy's assignment was to focus on what others were doing right instead of what they were doing wrong. What about you? How often do you focus on what's going right on the job?  Or, do you find it easier to focus on what needs to improve?
Many leaders do the latter.  It's far too easy to take the good things for granted while we place our attention on fixing what isn't working so well. While it's important to move the organization and your team forward by addressing problems, it's equally important to acknowledge what is already working.
Noticing the "good" is actually a big stress-reliever, too. When we worry about what needs to be fixed, we can lose perspective, thinking that the problems are bigger than they actually are. The old adage holds true: What you focus on grows.
If, on the other hand, we take the time to recognize where progress has already been made, we can relax a little, even in the face of difficult challenges.
What's more, focusing on what's right is a greater motivator for your team and everyone else in your organization. Always concentrating on what's going wrong is exhausting, demoralizing, and self-defeating. Who can improve and approach problem solving in a positive way when morale is low?  And it does nothing for your brand as a leader either.

Take the "Gratitude Challenge"

I challenge you to take on the same "homework assignment" that Nancy did, and - over the course of the next 30 days - regularly giving compliments to team members, colleagues, peers, clients, vendors, and yes - even your boss. Not at work right now? That's fine - practice at home. After all, family members need acknowledgement for what they are doing right, too.
Just remember the three key guidelines:
  1. focus on what others are doing right instead of wrong;
  2. compliment at least three individuals per day; and
  3. make sure that every acknowledgment is genuine, well-deserved, and specific.
Have fun with your 30-day "gratitude challenge" - I look forward to hearing from you, so do feel free to write me on my blog!

Brenda Bence signature
Brenda Bence 

Brand Development Associates (BDA) International Ltd., 10785 W. Twain Ave., Suite 102, Las Vegas, NV 89135
Sent by in collaboration with
Constant Contact