In This Issue

Build Your Brand With Customer Complaints

Top Five Behaviors That Can Damage Your Leadership Personal Brand

The Top 10 Job-Search Personal Branding Mistakes

Our Contest - No Winners??



How YOU Are Like Shampoo for Job Seekers


How YOU™ Are Like Shampoo for Job Seekers:

is a finalist in Career category for ForeWord Magazine's Book of the Year Awards

Friend Me!
Subscribe to RSS

Subscribe to RSS

View Videos

View Videos

Follow Me

Follow Me

Stay In Touch

Stay In Touch

Check out our newly re-launched website for Brand Development Associates International: Tell us what you think!  Send your comments to:

Brenda travels around the world

Where in The World is Brenda Now??

Author, Speaker, Trainer and Coach Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe.

Airplane taking off

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please

e-mail her at:

Here's where Brenda has engagements scheduled in the next few months:


June 1-3:  Shanghai, China

June 6-12:  Barcelona, Spain

June 13-18: Prague,

Czech Republic

June 21: Bangkok, Thailand

June 23-25: Singapore

 June 29-July 1: Manila, Philippines
July 5-7: Hong Kong
July 12-15: Manchester, UK

July 22: Bangkok, Thailand

July 30 - Aug 1: Hua Hin,


Aug 16-17: Bangkok, Thailand

Aug 31 - Sept 1: Singapore

Sept 15-19: Sydney, Australia

Sept 28 - Oct 5: Lincoln, Nebraska

Oct 8-9: Lincoln, Nebraska

Oct 29: Bangkok, Thailand

 Oct 30 - Nov. 6: Phuket, Thailand
Dec. 17: Bangkok, Thailand

Brenda is now booking engagements for the rest of 2010.


Write to Brenda if you would like her to speak, train, or coach your team.

Contact Us

Brand Development Associates Int'l Ltd.

U.S. Contact Information


Phone: +1(312) 242-1830
Fax:      +1(312) 277-9211

P.O. Box 28909
Las Vegas, NV 89126

Thailand Contact Information


Phone: +662-711-9215

or          +662-627-9327


23F, M Thai Tower

All Seasons Place
87 Wireless Road


Bangkok 10330


Brenda Bence - Achieving Greater Success for YOU and Your Company Through the Power of Branding
May 2010


The front cover of last Monday's "Nation" newspaper - an English-language publication in Thailand - showed a photo of both native Thais and foreigners rolling up their sleeves and digging in to help with the massive clean-up process stemming from the events of the past few weeks.   Armed with large plastic bags and rubber gloves, thousands of people who call Bangkok "home" - whether for a week, a month, a year, or a lifetime - were out in droves to do their part in restoring the magnificent capitol to its normal state.

But, what about "Brand Thailand?"  Can the country's brand - defined as the way people perceive, think, and feel about Thailand - be equally restored?  It's probably fair to say that the brand has taken a hit...  but, do you think it will fully recover?  If so, how much time will it take? 
If you've never visited Thailand before, how has your impression of the country changed as a result of recent events?  If you have been to Thailand before, would you return again - why or why not?  Or, if you are like me and you spend a large part of the year in Thailand, what impact have recent months' events had on your overall experience of living in the Land of Smiles?

I'd love to hear what you think. Click here to post your comment and to share your point of view.

Something for everyone:  In this newsletter, I'll share tips to avoid damaging both your company and your personal brand as well. Whether you are interested in building a brand as part of a large corporation or if you run your own company, if you want to use personal branding to find a new job or set yourself as a stronger leader within your organization - you'll find something of interest here.

As always, I look forward to hearing from you - feel free to write me at if you have any questions or comments.


All the best!

Brenda Bence signature
Brenda Bence

Build Your Brand With Customer Complaints

Build Your Brand With Customer Complaints

"You can't complain on a Saturday."


I paused, certain that I'd misunderstood. "Pardon?"


"Our Complaint Department is only open Monday through Friday from 8:30 a.m. to 5:00 p.m. Central time. You can call back and share your complaint during those hours."


It was hard to believe that I was hearing this from a customer service rep of a major U.S.-based international airline - one which operates all over the world, 24 hours a day, 7 days a week, 365 days a year.


"But, what if I want to complain on a Saturday?" I asked.

 Read More

Top Five Behaviors That Can Damage Your Leadership Personal Brand

Top Five Behaviors That Can Damege Your Leadership Personal Brand

All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can! 

The truth is that we all have a personal brand whether we like it or not. Simply by being you in the work place, others perceive, think, and feel about you in a certain way. The question is whether you have created the personal brand you want. Read More

The Top 10 Job-Search Personal Branding Mistakes

The Top 7 Job-Search Personal Branding Mistakes

Employers want to know why you are the best choice for the job. Should they hire you or another candidate? But here's a surprising truth: The person who truly connects with the interviewer is most likely to get the job - even over someone who might be more qualified. That's where your personal brand comes in.

Maybe you're thinking, "A personal brand? I don't have one or even want one!" Reality is, though, you do already have a personal brand whether you realize it or not. Just by being you in interviews, on the job, or wherever you present yourself, you have a personal brand. Defined as "the way you want people to perceive, think, and feel about you in relation to others," your personal brand is alive and well and exists in the minds of other people - including interviewers. That's why it's important to take control of your brand, to make sure you make the impression you want throughout your job search. Read More

No winners??

Key Marketing Terms and Phrases - What Do They Mean?

You may recall in my last e-newsletter, I encouraged readers to ask any brand-related questions you might have in return for a chance to win a prize.  Much to our surprise, there were no questions sent in this time!   I love giving things away, though, so I'll keep the offer open again...  

Ask me a question, and earn a chance to win a f*ree e-book!

Do you have a question you would like to ask about anything related to Corporate Branding or Personal Branding? If so, email me your questions and your name will be entered into a contest. Every question you ask earns you a chance to win an e-book copy of The Power of the Platform: Speakers on Purpose e-book.  Three winners will be selected, and their questions (along with answers) will be shared in the next e-newsletter. 

Just e-mail me your questions at, to enter today!

I look forward to hearing from you - your questions, your comments on "Brand Thailand," and anything related to YOU™ and your company.


Until then, happy branding!

Brenda Bence

You have my permission to forward this newsletter to your friends and colleagues.

You also have my permission to use these articles on your website or in your own e-newsletter but you must include the following: Brenda Bence is Founder and President of Brand Development Associates International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author of the award-winning How YOU™ Are Like Shampooseries of personal branding books.
For more information, visit
Copyright © 2010 Brenda Bence. All Rights Reserved.