How YOU are like Shampoo.
Mid-Year 2008
Personal Branding e-Newsletter
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In This Issue
Coming soon... Personal Branding for Job Seekers

Pack up your Personal Brand for a trip around the world

Share your story and win!

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Recent Events 
Author Brenda Bence with Brendon Burchard
Author Brenda Bence hooked up with Brendon Burchard recently while traveling through the U.S.  Brendon's best-selling novel "Life's Golden Ticket" is an inspirational story about the choices we are given along life's journey. Definitely
worth reading!
Author Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe...

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please
e-mail her at:
Here's where Brenda has engagements  throughout the remainder of 2008: 
For the week commencing...
July 14:  Bangkok, Thailand
July 21: Bangkok, Thailand
July 28:  New York City, New York
August 4:  New York City, New York
August 11: Bangkok, Thailand
September 1: Bangkok, Thailand
September 8:  Ho Chi Minh City, Vietnam
September 16: Singapore
September 17-19:  Ho Chi Minh City, Vietnam
September 29: Lincoln, Nebraska
October 6:  Lincoln, Nebraska
October 13:  Boston, Massachusetts
October 20:  Bangkok, Thailand
October 27:  Phuket, Thailand
November 3: Singapore
November 10:  Montreal, Canada
December 1: Bangkok, Thailand

This month, we pause in our discussion of Personal Brand Myths in order to take YOU™ on an around-the-world tour, exploring the question:  Should you adapt your personal brand as you travel across cultural and country borders?  Find out more by reading the feature article below ...

Coming Soon:
Personal Branding for Job Seekers
Many of you have asked about the next book I have coming out in my personal branding book series, so I thought I'd tell you a little bit about it.  The title is How YOU™are like Shampoo for Job Seekers:  The Proven Personal Branding System Based on Big-Brand Marketing Methods to Help You Sail Through Any Interview and Land the Job of Your Dreams, and it will be released on January 2, 2009.
The finishing touches will be placed on the final manuscript in August, and I look forward to sharing more about how to use my personal branding system to finally land in that dream job you've always wanted.  It's not out of reach or as hard as you might think! 
All the best to you -
Brenda and Best-Selling Author Jeffrey Gitomer catch up in the U.S.
Brenda Bence
Author of How YOU™ are like Shampoo

Feature Article:  Traveling around the world with your Personal Brand in tow

Can anybody deny the world has gotten much smaller over the years?  In fact, these days, working globally has become the norm.  But this can potentially bring on challenges when it comes to traveling to different countries with your personal brand in tow.   After all, every culture is different, and what's polite and appropriate in one country may be interpreted as rude in another.  So, how do you stay true to your personal brand on the road while making sure you don't damage relationships along the way?
The challenge of communicating your personal brand across multiple cultures has been top of mind for me this year.  Since January, I've traveled extensively across the globe, speaking, training, consulting, coaching, and holding book signings in such diverse and interesting places as Prague, Hong Kong, Singapore, India, the Netherlands, the U.S. and, of course, here in Bangkok, too.  (In case you're wondering, my frequent flyer account is indeed doing very well - I just logged my 100,000th mile for 2008!)
What have I learned (or re-learned) about personal branding by being exposed to so many cultures in such a short time?  While the foundation of my personal brand has remained the same - I don't actually alter my brand significantly from place to place - I do make adjustments to ensure that my brand is not off-putting.
I really believe it pays to think about how your personal brand will work within each culture you visit. It isn't that you change your personal brand depending upon the country you visit, but you may need to make some alterations in the way you present it. It's important to do research ahead of time and learn the customs of the place you'll be visiting. After all, you're on someone else's turf, and no personal brand will do well if it looks like you don't care about being a good guest.
So when it comes to presenting your personal brand during international travel, keep in mind these tips:
  • Your personal brand needs to be somewhat malleable. It should be adaptable enough to fit into different circumstances and locations while still remaining true to the foundation of who YOU™ really are.
  • You can't ignore the context of any given situation.  As you prepare for a trip outside of your native country, try to find someone from that particular culture and ask questions. What is considered polite, what is considered rude, and what do people in that culture value most? 
  • If you can't find someone to talk to who has lived in that location, do your research. Read a book (the series called Put Your Best Foot Forward is great) or find a trustworthy website that will help you learn pitfalls to avoid in a particular country.
Remember:  No matter how much work you've done to define and develop your personal brand, if you arrive in a country unaware of important cultural differences, you run the risk of not fully communicating who YOU™ really are.
Tell me your own international personal branding story
Have you had some enlightening personal brand experiences while working or traveling within a foreign country?  Perhaps you've done something unknowingly in a different country that impacted the way people perceived, thought of, or felt about you?  
The first 10 subscribers to send me their cross-cultural personal branding stories will receive a free download of the How YOU™ are like Shampoo Personal Brand e-Audit (a value of $7.95 USD). The e-Audit is not only a great way to fine-tune your personal brand but also to take a pulse check of how well your personal brand is doing right now.
Simply send me your international personal branding story at   I look forward to hearing your stories!
(Unless you indicate otherwise, all story submissions will remain anonymous.)
(c) Copyright 2008 Brenda Bence
(c) Copyright 2008 Global Insight Communications LLC 


You have my permission to forward this newsletter to your friends and colleagues.

You also have my permission to use these articles on your website or in your own e-newsletter but you MUST include the following: Brenda Bence is founder and President of BDA International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author if the book How YOU™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work. For more information, visit or

Copyright (c) 2008 Global Insight Communications, LLC