How YOU are like Shampoo.
End of Year 2008
Personal Branding e-Newsletter
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In This Issue
To Tattoo or not to Tattoo? The surprising results of our "Tat" Survey

Your Personal Brand and the Economy

The Role of Personal Branding in the U.S. Election Results

Quick Links
How YOU™ are like Shampoo website

See and read the latest TV, Radio, Print, and Web Coverage
How YOU™ are like Shampoo wins awards!

 Book Award Announcement
On October 20, it was announced that
How YOU™ are like Shampoo
was an award winning finalist in three categories in THE NATIONAL "BEST BOOKS" 2008 AWARDS, U.S.A.!

Read more about the awards by clicking here
Author Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe...

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please
e-mail her at:
Here's where Brenda has engagements scheduled so far in  the first-half of 2009: 
For the week commencing... 
(first-half of the year):

January 2:   New Book Launch! Worldwide
January 5:  Singapore
January 19: Bangkok, Thailand
February 2: Mumbai, India
February 9: Seoul, Korea
February 23:  Bangkok, Thailand
March 9: Prague, Czech Republic
March 16:  Prague, Czech Republic
March 23: Bangkok, Thailand
April 13:  Capetown, South Africa
April 20:  Lincoln, Nebraska
April 27: Bangkok, Thailand
May 11:  Bangkok, Thailand
June 1:  Grand Island, Nebraska



How YOU™are like Shampoo has been making headlines lately!

News Flash!

Here are just a few of the magazines and publications which have featured a story about How YOU™are like Shampoo  in the past few months:
  • The Financial Times
  • Investor's Business Daily
  • 1to1 Magazine
  • Thai-American Business
  • Personal Excellence
  • CUES Management Magazine
  • ManagementNext
  • Sales & Service Excellence
  • The Executive
 To read these articles and more, visit our "In the News" page  




Only one month left in 2008!? Hard to believe... As the year comes to an end, we'll dive into the topic of your personal brand and the economy. We'll also talk about the role personal branding played in the outcome of this year's U.S. Presidential election. Lastly, we'll share the results of our Tattoo survey that so many of you participated in. You might be surprised at the results!

To Tattoo or Not to Tattoo?
Here's how you answered!
"Do tattoos impact your personal brand?" That was the theme of the questions we asked in our last e-newsletter's "Tat Survey."
The question sparked a tremendous response!  Readers weighed in their points of view from 11 different countries across 4 continents, divided evenly between males and females.
Despite this wide diversity, one thing seems to hold true:  "Tats" are popular!  In fact, 90% of you said that tattoos were either somewhat or extremely popular in your native countries. And 93% of you also said that seeing a tattoo on someone influences the way you perceive, think, and feel about that person.
So, does having a tattoo influence a person's perception in a good or bad way? And should people show their tattoos at work?

Enjoy reading - and here's to YOU™!
Brenda and Best-Selling Author Jeffrey Gitomer catch up in the U.S.

Brenda Bence
Author of How YOU™ are like Shampoo
To be released January 2, 2009!
How YOU™ are like Shampoo for Job Seekers:  The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams.


Your Personal Brand and the Economy
So much has been said, discussed, and argued about the "economic situation" in the past couple of months. Is it possible that there is a stone unturned on this topic? Well, I think so ... because the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.
In particular, I want to talk about how your "Reactions" to the economy, your "Thoughts" about the economy, and your "Actions" related to the economy can impact the ultimate outcome for YOU™. You'll recall that Reactions, Thoughts, and Actions are three of the activities which most communicate your personal brand - they're part of your "Personal Brand Marketing Plan." Let's start with Reactions.
REACTIONS. One of the things I say about Reactions in How YOU™ are like Shampoo is: "If you want to see someone's true brand, watch them react to adverse events." How you react in crisis situations says a lot about who you really are. The key to truly mastering your personal brand is to remain consistent over time. Remember that you can't always control what happens to you, but you can control how you react to what happens to you. That's how strong personal brands are built.
So, think about the personal brand you're presenting through your Reactions to the economy.  Are you hiding in a corner with your head buried in the sand?  Are you talking 'doom and gloom' with your friends every chance you get? Are thoughts of the economy keeping you awake at night?
Take a deep breath and keep a calm, clear head. You will make better decisions when you stop yourself from shifting into a fear-driven state that may cause you to make some regrettable knee-jerk reactions.  Here are some additional ways to take charge of the way you respond to what is happening in the economic markets...
THOUGHTS. Remember that Thoughts are things. Be aware of what your Thoughts are telling you about the economic situation. Sit back and take inventory of how you feel about the financial climate right now. What emotions come to mind? Fear? Anxiety? Anger? You will act - and also build your personal brand - based on those feelings, so if you're full of angst, consider what kind of possible Thoughts and Actions will come from that...
Instead, become more aware of your Thoughts, and make them productive. Think about how you can take proactive steps to manage your money well. Focus on what you do have that is positive, and focus on what you're grateful for. Chances are you have it a lot better than many people in the world. So, don't keep your Thoughts pinned on what isn't perfect or what could go wrong. Think about how things can go right.
Watch your words! What you say stems from your Thoughts, so be mindful of how you "talk" about today's economy. Just calling the situation a "crisis" (which is the key word you see spread all over magazines, newspapers, and television these days) creates anxiety about the situation. Think about it: The U.S. government called its economic package a "bailout." Doesn't that sound like Congress is trying to save a sinking ship? They couldn't have chosen a worst set of words! Remember that the media tries to drum up drama in order to sell their publications or get you to tune in to their newscasts. That doesn't mean that the drama is always as cataclysmic as it sounds.  Sit back and objectively analyze your own situation before deciding if it truly is a 'crisis.'
You probably know people who are reacting negatively to the economy, going on and on about how horrible things are and how much money they've lost? In fact, I'll bet at least one person came to your mind when you read that sentence. What personal brand is this individual communicating for him or herself? What good will a brand like that do to make the individual's economic prospects brighter? No one wants to be around someone with a negative or a defeatist personal brand. So, don't fall victim to branding yourself in that way. It will do nothing to help you build a better financial future for yourself.
If someone you know tries to suck you into their big black hole of doom, politely excuse yourself or focus on something more constructive. Stay positive in your conversations, and it will make a world of difference. Be an example of how to respond, and remind others what is truly important. Just like in the market crashes of 1929 and 1987, this, too, shall pass.
ACTIONS. Hey, if you still find that the economic situation is keeping you up at night, objectively assess your situation and make a plan. Are you anxious because you're too far in debt? If that's the case, take decisive Action by seeing a financial counselor. (And if your financial advisor talks negatively about the markets, find another one!) Sit back, and calmly consider: What feels "right" to do? Set some goals, and take at least one Action each day to move closer to that goal.
There are always ebbs and flows in our finances - whether it's personal or global. The trick is to find productive ways to make things better. Again, if you purposefully work at remaining consistent with your desired personal brand, you'll be one step closer to moving out of the storm.
How will we look back on this economic event in the future?  I'm definitely not here to give you any financial advice, but I have read interesting reports about both the 1929 and 1987 market crashes. In both incidences, people who kept a calm demeanor and stayed the course ended up doing better in the long run - both from a financial and an emotional standpoint. And I'll bet they built strong personal brands in the meantime, too.
Personal Branding and the U.S. Presidential Election
Those of you who know me well know I'm a fairly 'non-political' person. When it comes to the U.S. Presidential election, for the most part, I study the candidates briefly, listen to one Presidential debate, and then make my decision. I'm not someone who, for two years straight, is fixated on the election or spends a lot of my time thinking or talking about it.

But, the 2008 election was a different matter. No, I still didn't "fixate" on the election, but no matter which way you might have voted this year, I believe 2008 will go down in history as an election which was a true testament to the power of personal branding.

Click here to read the rest of the article on Personal Branding and the U.S. Presidential Election. 
(c) Copyright 2008 Brenda Bence
(c) Copyright 2008 Global Insight Communications LLC 


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You also have my permission to use these articles on your website or in your own e-newsletter but you MUST include the following: Brenda Bence is founder and President of BDA International, Ltd, a firm which helps companies and individuals build growth-oriented corporate and personal brands. She is author if the book How YOU™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work. For more information, visit or

Copyright (c) 2008 Global Insight Communications, LLC