In This Issue

We Know the Basics of Powerful Presenting...But What "Really" Matters?

Announcing the First-Ever International Speakers Summit!

Presenting Powerfully is One Critical Self-Leadership Skill - What About the Others?



Build an executive leadership brand that inspires loyalty and drives employee performance

Brenda's step-by-step leadership personal branding system to take charge of your career.  Earn more, do more, and be more at work.

SBBB book cover
Build a powerful brand that is high on results but low on cost
How YOU(tm) Are Like Shampoo for Job Seekers Front Cover

HYALS CG front cover

Branding Matters

Sign up for our E-Newsletter and receive a f*ree E-Book to help you brand yourself, your company, and your product!

Sign up for Success Tips Here


Read past issues

E-Newsletter Archive
Friend Me!
Subscribe to RSS

Get Regular Updates

View Videos

Watch Brenda's Channel

Follow Me

Access Quick Tips & Tools

Stay In Touch

Stay In Touch

Brenda travels around the world

Where in The World is Brenda Now??

Author, Speaker, Trainer and Coach Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe...

Airplane taking off

If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please

e-mail her at:

In addition to coaching sessions, here's where Brenda has engagements scheduled in the next few months:

June 10-17: Thailand
June 18-Aug 6: Singapore
August 7-10: Taipei
August 11-13: Singapore
August 14-18: Hong Kong
Aug 19-Sept 26: Singapore
Sept 27-Oct 11: U.S.A.
Oct 12-16: Singapore
Oct 17-20: Hong Kong
Oct 21-22: Singapore
Oct 23: Hong Kong (TBC)
Oct 25-27: Singapore
Oct 28-Nov 4: Thailand

Brenda is currently booking additional engagements for 2017.

Get a Deal If I'm Working Near You!

Save money by sharing expenses with my other clients. If you see I'm going to be at a location near you in the future, feel free to contact me so that we can explore what I could do to help build your team's leadership capabilities and help make a stronger Corporate Brand/Personal Brand Connection™. I look forward to hearing from you!

Contact Us


Brand Development Associates International  


Singapore Contact Information


Phone: +65-6322-1491

Fax:      +65-6322-1493   

6 Battery Road #30-01 

Raffles Place

Singapore 049909


U.S. Contact Information


Phone: +1(312) 242-1830
Fax:      +1(312) 277-9211

10785 W. Twain Ave., Suite 102

Las Vegas, NV 89135



Brenda Bence - Achieving Greater Success for YOU and Your Company Through the Power of Branding
June 15, 2017


Consider these scenarios: Your boss informs you that you will be presenting to a high-level group of senior leaders in three days' time. Or... you get a call from the President of an association asking you to speak to an audience of 250 at a well-attended industry conference.  Or... you've been asked to give a toast at an important corporate banquet, in honor of the company's retiring Chairman.
What's your immediate reaction? Are you calm, cool, and collected - even excited about the opportunity of presenting? Or does your heart skip a beat as you begin to fret, knowing that you won't sleep well between now and the date of your presentation?
Based on my experience conducting leadership branding programs across multiple continents, the second reaction seems to be much more common than the first. In fact, for millions around the world, the mere thought of presenting is enough to cause nerves and an upset stomach.
Does that sound familiar? If so, this newsletter is for you!
It's imperative that good self-leaders and CEOs-in-training learn to present powerfully from a place of strength. Why? Because it's an important part of Executive Presence and building your brand, both internally and externally. So, read on! I'll share some important presentation tips I've gained while shadowing executives in the workplace and also from being a professional speaker myself for the past 10+ years.

Further below, you'll also find an invitation to join me for a f*ree online event - the first-ever online International Speakers Summit. Learn from dozens of professional speaking masters as I join 50 fellow presenters in showing you how to be more engaging in front of an audience - whether you are just interested in speaking more comfortably in front of others or whether you are seriously considering speaking as a profession. There is no cost, so why not benefit from this unique opportunity?  Click the link in the below announcement to access your complimentary pass.
As always, I enjoy hearing from you, so please stay in touch.

All the best, and here's to YOU™!


We Know the Basics of Powerful Presenting...But What Really Matters?

If you have any experience presenting at all, you probably already know the four basic P's of Powerful Presenting:
  • Plan
  • Prepare
  • Practice
  • Present

You know to have a solid flow and presentation structure, stand up straight, articulate clearly, watch your pace and pitch, use body language to communicate your points, and maintain good eye contact with the audience. These are just a few of the standard tips and tricks you can do to strengthen any presentation.

Yet... around the globe, the most senior leaders I work with regularly complain about their team members not knowing how to present powerfully. What more are those leaders looking for? Let's investigate.
Here are three of the top 10 "subconscious" mistakes I regularly see leaders commit when presenting, and which I share when I train on this topic at client companies. They're some of the most critical errors, yet they're often overlooked.
Do you commit any of these top mistakes, too?  If so, you may want to participate in the f*ree International Speakers Summit, about which I share more information further below.
Powerful Presenting Mistake #1: Not Knowing What the Audience Wants or Needs
We prepare what we're going to say, but we often don't find out ahead of time if our presentation is appropriate for the audience. The key to successful presenting? Don't guess or make assumptions!
Instead, find out ahead of time:
  • What is the audience's current knowledge on the subject?
  • What background do they have on the subject matter?
  • What specific problem can you solve for them?
  • How do they plan to use your information?
If possible, of course, ask the questions bulleted above to whoever will be in the audience (even if your "audience" is one person!) Or, get a sampling of the audience to share their thoughts on these questions, if you'll be presenting to a larger crowd.
If that's not possible, then put yourself in your audience's shoes, and ask: "Based on the amount of knowledge I anticipate the audience to have about this topic and how they would plan to use the information, what would I most want and need to learn, if I were them?"
Then, be careful about choosing the "wrong level of abstraction." By this, I mean that you might provide too many details or not enough details when presenting. Do they want the big picture and generalities? If so, guard against adding in too much data. Or do they prefer a lot of details? If so, your presentation could end up being too general for participants, leaving your attendees frustrated and feeling they've wasted their time listening to you.
Find out, too, if there are any "hot buttons" to avoid. Certain words may strike a negative chord with a particular audience or with one particular senior leader. For example, an executive once told me that he didn't like to use the word "weaknesses." He wanted everybody to refer to potential issues as "opportunities for improvement."
Powerful Presenting Mistake #2: Not Making Your Presentation Two-Way (Only One-Way)
Too many speakers talk at their audience rather than engaging with them. Remember that your presentation should be a two-way conversation. Pause now and then, and ask a question to those in attendance. Check in and see how well what you are sharing is resonating.
What can you do if the format doesn't allow for a lot of back and forth with the audience throughout your presentation? Then, be sure to leave time for Q&A at the end.
If you do have a Q&A, here's a helpful tip: Don't ask, "Do you have any questions?" as an opener. That's a "yes" or "no" question that makes it too easy for people to simply say "no" (and which often just brings blank stares in response). Instead, scan the audience and make eye contact. Then, ask, "What questions do you have at this point?" You'll most likely get a few hands raising.
One last point: To set the tone for an inclusive conversation - no matter how large your audience - be careful to not use "I" too often. Instead, use "you," "we," and "us."
Powerful Presenting Mistake #3: Including too much content
In a survey of top executives from large companies, they were asked, "How could people present to you more effectively?" The answer? "Make presentations shorter and more candid."
So how can you accomplish that? Here are the best ways I know:
  1. Focus on the "bottom line" - get to the point.
  2. Honor the audience's time, remembering that it's valuable (re-read Powerful Presentation Mistake #1).
  3. Only use as much data as necessary to make your point, but be ready with supporting data if they request it.
  4. Remember that presenting isn't about making it clear how much you know. It's about giving those in the audience exactly the amount of information they need - no more, no less. And again, if you don't know how much to include, ask!
If you follow these tips, you'll be way ahead of the game as a presenter, you'll bring power to the podium, and your attendees will appreciate you immensely.

Announcing the First-Ever International Speakers Summit from June 19 to 30, 2017: Yours for f*ree as a newsletter subscriber!

Besides following the tips above, I invite you to take your presentation and public speaking skills to a whole new level by tuning in to the first-ever online International Speakers Summit - which is absolutely f*ree!
There has never been an event like this before. Over the 12-day period of June 19-30, you'll be given unprecedented access to tips of the trade from nearly 50 top professional speakers, including myself, Jack Canfield, Simon T. Bailey, Rob "Waldo" Waldman, Lenora Billings-Harris, Stephen Shapiro, Tony Alessandra, Terry Brock, Fredrik Haren, Michael Port, Mark Bowden, Daniel Gutierrez, and - literally - dozens more!
When you tune in, you'll discover:
  • How to craft a winning presentation or speech
  • How to present in a way that reflects who you really are
  • How to get asked to speak more frequently and strengthen your internal and external brand in the process
And much, much more.
It will be lots of fun, too!
As one of the speakers participating, I've been given complimentary passes for all of my newsletter subscribers, so I'm very happy to be able to pass this benefit on to you!
CLICK HERE today to reserve your f*ree pass. Please don't wait because spots for this event are filling up fast!
I look forward to seeing YOU™ at the International Speakers Summit!
CLICK HERE to find out more and to reserve your f*ree pass.

Presenting Powerfully is One Critical Self-Leadership Skill - What About the Others?

Excellent self-leaders know that they have to work on their presentation/speaking skills, along with other critical skills like mind management, Executive Presence, and setting clear long-term career plans. My latest book, Leading YOU™: The power of SELF-LEADERSHIP to build your executive brand and drive career success, shows you how to develop these self-leadership skills and many others.
I'm honored that Leading YOU™ the book has already won six book awards!
Find out more about Leading YOU™ and how you can become a better self-leader at or

All the best, and here's to YOU™!

Brand Development Associates (BDA) International Ltd., 10785 W. Twain Ave., Suite 102, Las Vegas, NV 89135
Sent by in collaboration with
Constant Contact